Brand Manager (The 31)

Mô tả Công việc
Job Summary:
We are looking for a passionate and commercially driven Brand Manager to lead the strategic development and business growth of THE 31
The role is responsible for building a distinctive premium contemporary fashion brand through clear positioning, consistent storytelling, curated product strategy, premium customer experience and sustainable commercial performance.
Responsibilities:
1. Brand Building & Development
- Develop and manage The 31's positioning, brand strategy, customer proposition and long-term growth direction.
- Maintain consistency across brand identity, tone of voice, product storytelling, campaigns, retail and digital touchpoints.
- Work with Product, Creative and Marketing teams to translate business and collection objectives into clear brand briefs.
- Conduct market, competitor, cultural and customer research to strengthen brand relevance and differentiation.
2. Brand Planning & Execution
- Develop annual and seasonal brand plans aligned with the product and fashion calendar.
- Lead integrated marketing plans across digital, PR, influencer, retail, events and partnerships.
- Define the communication objectives and key stories for each collection, capsule and product launch.
- Monitor campaign performance, brand indicators and marketing budget effectiveness.
3. Product & Portfolio Strategy
- Work closely with Product and Design teams to provide brand, customer and market input for collection planning.
- Support product architecture across core essentials, seasonal products, commercial heroes and image products.
- Monitor product performance, customer feedback, pricing and market response to optimize the portfolio.
- Ensure product launches are consistent across product, communication and customer experience.
4. Brand Partnerships & Cultural Relevance
- Identify relevant fashion, art, design and cultural trends that can strengthen The 31's brand positioning.
- Develop suitable partnerships with artists, artisans, creative communities and selected lifestyle brands.
- Work with PR and Marketing teams to build visibility through relevant media, creators and industry relationships.
- Ensure all collaborations and associations are credible and aligned with the brand.
5. P&L Management & Business Growth
- Take ownership of revenue, profitability and overall brand performance.
- Monitor P&L, sales, product mix, pricing, promotions and marketing investment.
- Develop strategies to grow full-price sales, average transaction value, repeat purchase and customer retention.
- Balance short-term commercial results with long-term brand equity.
6. Retail & Brand Experience
- Oversee brand consistency across stores, e-commerce, events and customer touchpoints.
- Work with VM and Operation teams to align product presentation with collection stories and commercial priorities.
- Support premium customer engagement, clienteling, private previews and selected brand events.
- Ensure retail and E-commerce teams communicate product value, materials and craftsmanship clearly.