Brand Manager

1. ROLES:
To develop and manage Brand/Category plans in line with portfolio strategic direction to achieve volume, share and profit targets.
2. KEY RESPONSIBILITIES:
Brand Planning
Develop brand/category strategies in line with portfolio objectives in respect of volume, contribution and share.
Prepare and gain approval for annual brand plans supported by expenditure budgets.
Brand Management
Manage all aspects of brand communication.
Brief and manage advertising and design agencies to ensure effective brand campaigns are developed, produced and implemented.
Provide effective brand merchandising and promotional strategies that are relevant to the market.
Develop and maintain effective working relationships with Marketing, Sales, colleagues to facilitate the exchange of information and to promote commitment to and implementation of the brand strategies.
Achieve legal and management approval for materials prior to printing/production as required
Resource Management
Manage funds to achieve delivery of agreed brand activities within agreed budgets and timings.
Manage the delivery of marketing materials as required to Sales colleagues to aid execution of brand activities in accounts and field.
Adopt a Risk Management approach to his / her role & responsibilities consistent with the regulation of Vietnam
Information Management
Consolidate consumer and brand performance data with insights and recommendations to the Head of MKT, colleagues, and senior management.