BRAND MANAGER

Develop the assigned category and/ or brand marketing plan: monitor market, consumers & competitors to identify opportunities & recommend strategies; forecast volume to develop brand
Brand Management: define positioning; create marketing programs; establish pricing strategy; build communication strategies; plan activations - promotions to build category connection with consumers. Define marketing DME and proper allocation across the Marketing mix elements to achieve brand profit objectives
Innovation: explore feasibility of potential products which are in-line with company's strategic focus; research & identify unmet needs to launch new brand / NPD; co-ordinate to implement NPD; plan & execute launching campaign
Integrated Execution: ensure that marketing efforts (advertising, promotions, sampling, marketing assets, in-store...) are integrated (360 degree) within a consistent overall brand marketing plan
System Alignment: co-ordinate between external partners and internal departments to ensure the implementation of marketing activities, all aligned with the system. Create appropriate tracking procedures to ensure proper execution of these activities.
Monitor plan execution: in consistency with TH standards. Ensure highest possible quality output from agencies/suppliers via formal documentation of annual agency contracts, transparency reports, briefing process, audits and evaluations.
People Management & Capability Development: Build the team that work well together; Set up KPIs to evaluate performance; Support staff to complete their responsibilities; develop staff talent, with relentless focus on motivating team towards function goals, propose staff training & coaching