Brand Manager

CÔNG TY TNHH TAISUN VIETNAM

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 27/03/2023

Chi tiết công việc
Giới thiệu công ty

Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:

Việc làm Brand Manager

Mô tả công việc

- Demonstrate strong business acumen to achieve the assigned brand's business objective.
- Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline.
- Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer.
* Market Assessment, Consumer Understanding & Insight:
- Define market drivers of growth via market, business, category, competitive and brand performance audits.
- Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights.
- Distill powerful insights from data and analytics to guide brand activation and content development.
• Brand Strategy and Positioning:
- Propose strategies for the brand to grow in the market.
- Leverage research on segments to understand consumer journey and key occasions.
- Optimize and manage portfolio strategy of brands.
• Brand Planning:
- Manage brand P&L and resource optimization.
- Set clear KPIs, and manage performance of portfolio.
• Brand Communications:
- Develop communication strategy aligned with brand direction.
- Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners.
- Understand and evaluate big communication ideas strategically.
- Define executional KPIs and measure, track, course correct in "real-time".
• Brand Activation:
- Develop 12 month rolling brand activity plan with integrated marketing programs
- Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
- Ensure holistic experience across purchase journey (before/during/after).
• Brand budget A&P (ATL) management:
- Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.
• Leadership:
- People management & development.
Working conditions:
Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
Working hour: [protected info] (Monday - Friday)

Yêu cầu công việc

- University graduate major in Business/Marketing or equivalent.
- Minimum 3 years or above brand development experience in FMCG industry.
- Solid brand, marketing management experience from consumer goods for ATL operation.
- Solid new product/initiative launch experience.
- Good planning, monitoring, presentation and negotiation skills.
- Good numerical and statistical skills.
- Good analytical and interpretative skill.
*Benefits:
1.Flexible worktime (TSN office);
2.Annual bonus (avg. 1.5 month);
3.Labor day bonus;
4.Mid-Autumn bonus;
5.Absenteeism bonus;
6.Reward for Outstanding employee/dept;
7.Insurance pay on total salary;
8.Free products;
9.Marital/Funeral/Sickness support;
10.Touring trip/Touring fee;
11.Birthday gift;
12.Int'l Women day's gift;
13.Vietnamese women day's gift;
14.Children day's gift;
15.Year-end gift;
16.No interest loan for emergent needs;
17.Training on the job.

Quyền lợi được hưởng

Insurance pay on total salary
Training on the job
Touring trip/Touring fee

Thông tin khác

Ngày Đăng Tuyển
25/02/2023
Cấp Bậc
Trưởng phòng
Ngành Nghề
Quảng cáo/Khuyến mãi/Đối ngoại
, Marketing
, Hàng tiêu dùng
Kỹ Năng
FMCG, Branding, Brand Marketing, Brand Management, Marketing và Branding
Ngôn Ngữ Trình Bày Hồ Sơ
Tiếng Anh

Thông tin chung

Ngày hết hạn: 27/03/2023
Thu nhập: 2000 - 2500 USD

Giới thiệu công ty Xem trang công ty

With our commitment to "Growing Together", we are always by our customer's side in every new stage of life that they face: from birth to growth to aging. By placing customer satisfaction as our utmost priority, we focus the majority of our efforts on letting them feel the most comfort by experiencing the joys of everyday life without a trace of worry. Millions of people around the world use our products, and we will always be a part of their babies' growing, the support for the elderly, and the protector of personal hygiene. Being a leading manufacturer in personal hygiene products, we specialize in producing disposable baby diapers, adult incontinent products, feminine sanitary napkins and wet wipes. Our diverse scope of products shine light on the powerful brand value and recognition we have internationally, and we will continue to expand and explore new and innovative products. Apart from the main manufacturing site located in Vietnam, with the development of international business operations and the emergence of new markets, our second factory was established in Phnom Penh, Cambodia in 2018. Our wish is not only to assist our customers through our quality product offerings, but to also set the standards as a company that practices outstanding corporate governance, contributes to society, and takes an active part in environmental protection. * More than 800 employees working at Taisun Group (mainly manufacturing & sales operation). * Established for more than 18 years . * Export to over 20 countries worldwide. * 8 product categories with ratio of 90% OBM and 10% OEM.

Quy mô công ty

Từ 501 - 1000 nhân viên

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