Brand Marketing Executive

• In conjunction with Line Manager and the Brand Owner, develop and execute plans and initiatives in line with brand strategy
• Manage the marketing, events, social media and PR function, as well as budget and claims of the entire group business
• Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies, and other associated functions
• Work directly with the Brand Owner and Line Manager to deliver reporting, strategy and financial outcomes as planned
• Source and manage marketing and PR agencies or hire talent where appropriate
• Find and engage cost efficiencies to maximize use of resources
• Collaborate with sales and finance teams to ensure a cohesive and supportive work environment
• Plan and analyze events, launches, and other marketing activities and ensure due process for reporting on performance
• With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies)
• Develop relationships with marketing and communication agencies and media to assist in developing opportunities
• Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio
• Develop and manage brand POSM. Effectively deploy them into the market
• Competitor tracking, market intelligence reports.
• Support channel marketing and sales in category management and sales presentations including significant time in field
• Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews
• Fulfill any ad-hoc requests assigned by direct managers