Content Marketing Specialist

CONTENT MARKETING SPECIALIST

About the Company: MOSO is an innovative player in the real estate/proptech space, committed to reshaping how people search, invest, and engage with real estate in Vietnam. We combine data-driven digital tools with deep industry insight to create seamless customer experiences. We are seeking a passionate and results-driven marketing professional to lead our digital and social strategies while supporting product marketing initiatives.

We are seeking a Content Marketing Specialist to join our marketing team and drive our brand presence across social platforms. You'll be responsible for creating, managing, and optimizing both organic and paid social media campaigns to increase awareness, engagement, and conversions. If you're creative, data-driven, and passionate about connecting with audiences through social channels, we want to hear from you!

Key Responsibilities

• Develop and execute engaging SEO content via blog/microsite
• Plan, create, and schedule massive content across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, X)
• Manage and grow our social media presence, ensuring consistency in brand voice and visuals
• Launch and optimize paid social campaigns to drive awareness, traffic, and lead generation (Paid Content Focused)
• Monitor platform trends, industry news, and competitor activity
• Track key metrics (engagement, reach, CTR, conversions), analyze performance, and generate reports
• Collaborate with content, design, product, and customer teams to ensure unified messaging
• Work with influencers or brand ambassadors when appropriate