Brand Marketing Executive

In conjunction with Line Manager and the Brand Owner, develop and execute plans and initiatives in line with brand strategy.
Manage the marketing, events, social media and PR function, as well as budget and claims of the entire group business.
Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies, and other associated functions.
Work directly with the Brand Owner and Line Manager to deliver reporting, strategy and financial outcomes as planned.
Source and manage marketing and PR agencies or hire talent where appropriate.
Find and engage cost efficiencies to maximize use of resources.
Collaborate with sales and finance teams to ensure a cohesive and supportive work environment.
Plan and analyze events, launches, and other marketing activities and ensure due process for reporting on performance.
With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies).
Develop relationships with marketing and communication agencies and media to assist in developing opportunities.
Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio.
Develop and manage brand POSM. Effectively deploy them into the market.
Competitor tracking, market intelligence reports.
Support channel marketing and sales in category management and sales presentations including significant time in field.
Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews.
Fulfill any ad-hoc requests assigned by direct managers.