Brand Marketing Executive

1. Campaign Planning & End-to-End Execution
● Strategic Translation: Translate the Manager's business objectives into clear, targeted communication messages and specific campaign flows (Pre-campaign, Launch, Post-campaign).
● Multi-Platform Execution: Manage the entire lifecycle of marketing campaigns across digital platforms (Facebook, TikTok, Zalo) and offline showrooms, ensuring on-time delivery.
● Launch Management: Coordinate the rollout of new seasonal campaigns and promotional activities, ensuring that all creative assets and messaging are consistently deployed across all channels.
● Performance Reporting: Monitor and report campaign results weekly, providing analysis on engagement, reach, and conversion to optimize future activities.
2. Customer Experience & O2O Integration
● In-Store Marketing: Develop and implement in-store marketing initiatives and promotions to elevate the showroom shopping experience.
● O2O Journey Mapping: Design and execute a seamless Offline-to-Online customer journey, ensuring that digital engagements lead to showroom visits and vice versa.
● Customer Hospitality: Translate Everon's premium sleep philosophy into customer-facing interactions, ensuring every touchpoint reflects a "hospitality-first" approach.
3. Communication Guardianship & VoC Management
● Brand Tone of Voice: Act as the guardian of the brand voice; review all outward communications (sales scripts, partner promos, social captions) to ensure strict alignment with Everon's premium identity.
● Copywriting: Create high-quality, persuasive copy for social media posts, advertising, email newsletters, and sales materials.
● VoC Analysis: Actively collect and analyze customer feedback from showrooms, social media, and CRM data; translate this "Voice of the Customer" into actionable improvements for brand messaging and retail services.
● Competitor Intelligence: Monitor competitors' marketing activities, promotional tactics, and social media trends to provide the team with actionable insights.
4. Field Operations & Budget Administration
● Field Leadership: Act as the on-site lead for New Collection Presentations and showroom events; manage logistics, physical event setup, and real-time troubleshooting.
● Budget Stewardship: Request and compare quotes from multiple suppliers, strictly adhering to project budgets.
● Administrative Excellence: Manage all operational paperwork, including contracts, payment requests