About WinCommerce
WinCommerce is one of Vietnam's leading retail groups, operating a nationwide network of WinMart supermarkets and WinMart+ convenience stores. With a mission to bring quality products closer to every Vietnamese family, we are committed to building a modern, customer-centric retail ecosystem - and we're looking for passionate people to grow with us.
The Role
As Brand Marketing Lead, you will be the custodian of WinCommerce's brand identity - driving strategic brand initiatives, overseeing omnichannel brand presence, and leading a team of marketing specialists. You'll work closely with the Senior Brand
Marketing Manager to shape how millions of customers experience our brand every day.
What You'll Do
Brand Strategy & Campaign Execution
Develop and execute annual, quarterly, and monthly brand marketing plans aligned with company strategy and revenue targets
Lead end-to-end campaign delivery across digital, in-store, and media channels - on time, on brief, and on budget
Track campaign performance and translate insights into continuous improvement actions
Brand Identity & Compliance
Own brand consistency across all customer touchpoints: in-store signage, digital platforms, print, TV, and partner channels
Review and approve vendor/partner marketing materials and advertising content for brand alignment
Monitor and manage brand visibility across digital channels and media outlets
Handle media-crisis risk situations and resolve complaints with professionalism and urgency
Event Management
Plan and execute brand events at stores, offices, and other company sites
Lead company-level events including supplier conferences, government delegations, and strategic partnership ceremonies
External Relations & Partnerships
Build and maintain strong relationships with government agencies, regulatory bodies, and commercial partners
Represent the brand in external engagements to create favorable conditions for business operations
Team Leadership
Lead, coach, and develop a team of Marketing Specialists
Set clear goals, provide regular feedback, and build a high-performance team culture
Manage team budget (Opex), assets, and cross-functional collaboration
Who We're Looking For
Bachelor's degree or above in Marketing, Communications, or a related field
2+ years in brand marketing, market research, or consumer insights - retail or FMCG experience preferred
Solid understanding of quantitative & qualitative research methods
Experience in customer zone mapping and mystery shopper programs
Proficient in campaign management and marketing analytics
Familiar with
digital marketing channels and content management
Proficient in English - reading, writing, listening, and speaking
Strong communication and stakeholder management skills
Creative thinker with a bias for action; confident decision-maker under pressure
Takes ownership, leads from the front, high accountability and integrity
What We Offer
Competitive salary package benchmarked against retail industry standards
Performance-based bonus and annual salary review
Comprehensive health insurance for you and your family
Clear career development path within a leading national retail group
Dynamic, fast-paced environment with real ownership and impact
Access to professional training programs in marketing, leadership, and retail management
Employee discount at WinMart and WinMart+ stores nationwide
How to Apply
Submit your CV to [email/link tuyển dụng]. We review applications on a rolling basis - early applications are encouraged.
Only shortlisted candidates will be contacted for interview.
