Brand Marketing Leader

1/ Planning Marketing Strategy
Follow the development of the brand strategy in collaboration with the Brand Manager and other key stakeholders
Assist Brand Manager in driving the creation of the Yearly Roadmap and Annual Plan aligned with the brand's vision, goals, and market demands
Work closely with the marketing team to implement strategic marketing initiatives and ensure alignment with business objectives
Implement an integrated marketing communications plan that aligns with the overall brand strategy and budget
Oversee and plan advertising opportunities across Above-The-Line (ATL) and Below-The-Line (BTL) channels to ensure brand visibility
2/ Content & Digital Marketing
Lead the team to plan and execute content strategies across various platforms to reinforce brand messaging and objectives
Manage digital marketing tools and campaigns to promote the brand and engage with the target audience effectively
3/ Customer Engagement & Offline Activation
Lead the planning and execution of offline brand activations to enhance brand engagement with consumers
Develop and implement customer engagement strategies to improve brand loyalty, expand reach, and increase visibility through both digital and physical touchpoints
Support the Operations team in ensuring an exceptional guest experience at events and activations, strengthening customer relationships
4/ Brand Management & Awareness
Coordinate media relations and public relations efforts to maintain brand awareness and manage public perception
Monitor industry trends and adapt marketing strategies to stay competitive and relevant in the market.
Evaluate marketing campaigns and track performance metrics, including return on investment (ROI), effectiveness, and consumer feedback.
Maintain effective internal communications to ensure all departments are informed of marketing strategies, objectives, and initiatives.
5/ Reporting line: General Manager - Outlet