Brand Marketing Specialist

CÔNG TY CỔ PHẦN CÔNG NGHỆ SOTA TEK

Địa điểm làm việc: Hà Nội

Hết hạn: 17/05/2024

Chi tiết công việc
Giới thiệu công ty

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Mô tả công việc

Brand Foundation Development (10%)
Conduct quarterly research on target audience insights, brand perception, and competitive analysis.
Define brand visions, missions, core values, and visual guidelines in collaboration with managers.
Liaise with design teams to ensure brand characteristics are conveyed effectively.
Manage project timelines and budget efficiency for brand development projects.
Brand Engagement (70%)
Plan and execute quarterly brand engagement campaigns, including awareness and partnership initiatives.
Collaborate with performance marketing teams to deliver effective awareness ads.
Create various forms of engaging content for planned campaigns.
Organize partnership and branding events to enhance brand image.
Monitor project timelines, optimize campaign activities, and manage budgets efficiently.
Brand Monitoring (20%)
Identify touchpoints for brand interaction and conduct regular research on brand perception.
Ensure consistent brand assets across all touchpoints using brand guidelines.
Utilize social listening tools to measure brand activation and advocacy.
Monitor brand presence across all channels and modify strategies as needed.
Review and adjust perceived messages regularly to maintain brand consistency.
Monitor social ranking among competitors and mitigate negative impacts when possible.

Yêu cầu

Bachelor's degree in Marketing, Business, or a related field
At least 3 years of experience as a Brand Marketing
Proven experience in marketing leadership roles within the IT outsourcing or technology industry.
Strong understanding of IT outsourcing services and the technology landscape.
Proven track record of conducting market research, competitor analysis, and brand positioning.
Experience in developing and executing brand engagement campaigns across various channels.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Ability to analyze campaign performance metrics and optimize strategies accordingly.
Strong attention to detail and ability to maintain brand consistency across all touchpoints.

Quyền lợi

Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
Work performance review 2 times/ year (in April and October);
Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
Social insurance, health insurance, unemployment insurance and Bao Viet care insurance;
01 hour paid leave per day for women having children under 12 months
01 day remote work; A flexitime allowance of 90-180 minutes per month for employees;
Minimum 14 paid leaves per annum for all employees after probation;
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
Yearly company trip and year-end party, quarterly team building and weekly eating together; English - Japanese Club, Sports Clubs;
Men's Day, Women's Day, Children's Day, Mid-Autumn Festival and other benefits under the provisions of the company;
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
Training courses and working opportunities with technical gurus who built and operated world-class applications with millions of users. This might be a good chance for graduated students to learn cutting-edge technologies and how to build scalable system from scratch;