Brand Marketing Specialist

Brand Foundation Development (10%)
Conduct quarterly research on target audience insights, brand perception, and competitive analysis.
Define brand visions, missions, core values, and visual guidelines in collaboration with managers.
Liaise with design teams to ensure brand characteristics are conveyed effectively.
Manage project timelines and budget efficiency for brand development projects.
Brand Engagement (70%)
Plan and execute quarterly brand engagement campaigns, including awareness and partnership initiatives.
Collaborate with performance marketing teams to deliver effective awareness ads.
Create various forms of engaging content for planned campaigns.
Organize partnership and branding events to enhance brand image.
Monitor project timelines, optimize campaign activities, and manage budgets efficiently.
Brand Monitoring (20%)
Identify touchpoints for brand interaction and conduct regular research on brand perception.
Ensure consistent brand assets across all touchpoints using brand guidelines.
Utilize social listening tools to measure brand activation and advocacy.
Monitor brand presence across all channels and modify strategies as needed.
Review and adjust perceived messages regularly to maintain brand consistency.
Monitor social ranking among competitors and mitigate negative impacts when possible.