Brand Partnership Manager - F&B

Responsibilities The Global Business Solutions (GBS) team drives sustainable revenue growth and strategic partnership development for TikTok For Business. As a Client Lead, you will act as a trusted advisor to enterprise clients, shaping long-term commercial strategy and unlocking full-funnel growth.
Responsibility
Client Partnership Management
Own and grow a portfolio of strategic F&B accounts, acting as the primary business partner for day-to-day and mid-to-senior stakeholder engagement.
Build strong working relationships with Brand Managers, Media Leads, and agency partners, while progressively influencing senior decision-makers.
Translate client brand and commercial objectives into structured full-funnel activation plans aligned with industry strategy.
Drive Joint Business Planning (JBP) at account level, ensuring clear quarterly priorities, investment commitments, and measurable growth levers.
Partner closely with cross-functional teams (Client Solutions, Marketing Science, Product, Creator, Measurement, Ops, etc.) to deliver integrated solutions with operational excellence.
Ensure high standards of campaign execution, asset readiness, and performance tracking, with proactive issue resolution.
Provide structured account updates, risks, and opportunity assessments to the Industry Lead.
Revenue Growth & Account Expansion
Deliver against quarterly and annual revenue targets across Branding, Performance, and Commerce solutions within assigned CPG accounts.
Identify incremental growth opportunities across brands, categories, and budget pools (brand vs trade vs performance).
Drive adoption of strategic growth levers including branding, performance, TTS, etc.
Develop insight-led proposals leveraging internal data, category intelligence, and competitive benchmarks.
Improve share of wallet by strengthening positioning of TikTok as a strategic brand-building and performance-driven platform.
Maintain disciplined pipeline management and forecast accuracy.
Qualifications
Minimum Qualifications
Bachelor's degree in Marketing, Advertising, Business, Technology, Media, or a related field.
Minimum 3 years of relevant experience in Sales, Media, or Digital Marketing, with direct client-facing responsibilities.
Strong understanding of digital media platforms, advertising products, and performance measurement metrics.
Proven ability to collaborate effectively with and influence cross-functional stakeholders to drive business outcomes.
Experience supporting or coordinating discussions with senior stakeholders
Demonstrated commercial acumen with a track record of building, managing, and growing client relationships through strong communication and presentation skills.
High proficiency in both written and spoken English, with the ability to engage directly with multinational clients and regional partners.
Preferred Qualifications
Experience working with F&B brands or managing multi-brand portfolios within complex organizations.
Strong understanding of industry trends, consumer behavior, and emerging advertising innovations.
Proven experience using data analysis and market insights to shape strategic recommendations and drive measurable outcomes.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
​
Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​