Brand & Social Media Executive

Location: Nhieu Loc Ward (formerly D3), Ho Chi Minh City, Vietnam
Employment Type: Full-time, On-site
Working Time: 3:00 PM - 11:00 PM, Monday - Friday
Reporting to: Social Media Manager
ROLE OVERVIEW
The Brand & Social Media Executive plays a core role in building, developing, and maintaining the brand image for multiple brands (across premium beauty and aesthetic lifestyle segments) under the company's portfolio.
You will be responsible for strategizing content, managing the social media ecosystem, and ensuring the voice and positioning of each brand are consistently and effectively communicated to target audiences.
KEY RESPONSIBILITIES
1. Brand Management & Positioning
Master and ensure the consistency of brand identities (visuals, tone of voice, core messages) across assigned brands.
Collaborate and contribute ideas for short-term and long-term communication and positioning strategies for the brands.
Conduct market research and monitor competitors to update and propose brand development directions.
2. Social Media & Content Planning
Strategize and develop regular Content Calendars across multiple platforms (Facebook, Instagram, TikTok, Website, Shopify, etc.).
Directly execute Copywriting tasks: write video scripts, PR articles, and social media posts tailored to the specific characteristics of each brand.
Work closely with the Design and Video Production teams to provide visual guidelines and support on-set shooting for campaigns, ensuring communication materials meet aesthetic standards and strategic goals.
Continuously track and flexibly apply new social media trends to the content plan.
3. Community Management & Campaign Execution
Manage online communities; proactively monitor feedback and interact with customers to maintain engagement and brand loyalty.
Identify early signs and coordinate with management to handle potential communication crises promptly.
Execute new product launch campaigns, seasonal communication campaigns, and KOL/Influencer collaboration programs.
4. Reporting, Analytics & Optimization
Track and analyze the performance metrics of communication channels (Reach, Engagement, Follower Growth Rate, etc.).
Compile regular reports (weekly/monthly) and propose adjustments to optimize operational efficiency and content strategy.
REQUIREMENTS
Education & Experience: Bachelor's degree in Marketing, Communications, Journalism, or related fields. 1 - 2 years of experience in a similar role.
Multitasking Skills: Proven ability to efficiently manage and allocate time when handling multiple projects.
Professional Skills:
+ Good written and verbal English communication skills.
+ Excellent copywriting and storytelling skills; ability to seamlessly adapt writing styles and tone of voice for different brands.
+ Deep understanding of algorithms, content formats, and user behaviors on major social platforms (especially Facebook, TikTok, Instagram).
+ Strong visual thinking; basic proficiency in design or video editing tools (Canva, CapCut, etc.) is a strong plus.
Soft Skills: Strong communication, critical thinking, proactive mindset, and a high sense of responsibility at work.
WHAT WE OFFER
Competitive remuneration package.
A multi-national and friendly working environment.
Opportunities to leverage AI-powered tools to enhance your daily work and productivity.
Regular team-building events.
Annual salary and performance review.