Business Development Associate

BUSINESS DEVELOPMENT ASSOCIATE
About Sliner
Sliner is a technology-enabled consulting firm specializing in Accounting Services, Finance Transformation, Business Process Automation, and Corporate Advisory.
Alongside our professional services, Sliner is developing Genbook - a modern accounting and financial operating platform designed to help businesses automate accounting processes, improve financial visibility, and scale more efficiently.
We are looking for a Business Development Associate / Senior Associate to join our Ho Chi Minh City team and drive the growth of Sliner's accounting and finance services as well as Genbook's technology solutions.
Key Responsibilities
Business Development
Identify, qualify, and develop new business opportunities through outbound activities, networking, referrals, events, partnerships, and other channels.
Build and manage a pipeline of prospective clients and actively drive opportunities through the sales cycle.
Develop relationships with founders, business owners, finance leaders, and other key decision-makers.
Conduct client meetings, discovery calls, presentations, and product demonstrations.
Understand clients' business models, accounting and finance needs, and operational challenges to identify suitable solutions.
Prepare proposals, quotations, and commercial materials, and negotiate with clients when required.
Follow up and manage the sales process from initial contact through closing and handover.
Solution Selling
Introduce and advise clients on Sliner's accounting, finance, and business advisory services.
Present Genbook's accounting software and automation solutions based on clients' specific business needs.
Work closely with accounting, consulting, and product teams to develop appropriate solutions for clients.
Gather market and customer insights to help improve Sliner's services and Genbook's product offering.
Client & Market Development
Build and maintain long-term relationships with clients and partners.
Develop a strong understanding of the eCommerce, technology, software, and B2B business landscape.
Support business development campaigns, seminars, networking events, and partnership activities.
Monitor market trends and identify new business opportunities for Sliner and Genbook.
Requirements
1-3 years of experience in Business Development, Sales, Account Management, Consulting, or a related role.
Experience in B2B sales is an advantage.
Strong communication, presentation, negotiation, and relationship-building skills.
Comfortable speaking with business owners and senior decision-makers.
Strong interest in finance, accounting, technology, or business consulting.
Good analytical and problem-solving skills.
Self-motivated, proactive, and target-oriented.
Good English communication skills are an advantage.
What We Offer
Competitive salary package based on experience and capability.
Attractive sales commission and performance bonuses.
13th-month salary.
Business travel allowance according to company policy.
Direct coaching and exposure to Sliner's Founder and senior leadership team.
Training and mentorship from experienced professionals in finance, accounting, consulting, and technology.
Opportunity to work directly with founders, business owners, and finance leaders.
Exposure to finance transformation, accounting automation, SaaS, and technology-enabled business solutions.
Opportunity to participate in building and scaling a fast-growing product alongside an established consulting business.
Clear career development path toward Senior Associate, Manager, Consultant, and Business Development leadership roles.
Why Join Sliner?
At Sliner, you will not simply sell an accounting service or software product.
You will learn how to understand a business, identify its problems, and connect those problems with practical solutions across finance, accounting, consulting, technology, and automation.
With both Sliner's professional services and Genbook's technology platform growing rapidly, this is an opportunity to join at an early stage and play a meaningful role in building the next phase of growth.
If you are ambitious, commercially minded, and enjoy building relationships while solving real business problems, we would love to hear from you.
Location: Ho Chi Minh City, Vietnam
Employment Type: Full-time