Business Development & B2B Sales Executive - HCMC

AXIS Coordination is looking for a results-driven Business Development & B2B Sales Executive with proven experience managing the full 360° B2B sales cycle, from identifying and qualifying opportunities through outreach, meetings, follow-up, negotiation and closing.
This is not a lead-generation or customer-service role. The position requires someone who can take ownership of commercial opportunities and move them towards measurable business outcomes.
Success in this role is not defined by the number of calls, emails or meetings generated. It is defined by the ability to create qualified opportunities, progress them efficiently through the pipeline and convert them into business.
The role works directly with AXIS management and plays a key part in expanding our commercial activity in Vietnam and international markets.
Responsibilities
Own the complete 360° B2B sales cycle, from prospect identification to commercial conversion and closing.
Identify, research and qualify potential clients, distributors, partners and other relevant commercial opportunities.
Develop targeted prospecting through LinkedIn, email, telephone, networking, events and face-to-face engagement.
Engage directly with decision-makers and understand their business needs, priorities and potential fit with AXIS services and represented products.
Convert initial conversations into qualified meetings and commercial opportunities.
Manage systematic follow-up throughout the entire sales cycle.
Participate in commercial meetings, negotiations and closing activities.
Identify cross-selling and additional business opportunities across AXIS services.
Maintain complete and accurate information in the CRM, including interactions, opportunity status, next actions and commercial outcomes.
Manage the pipeline with clear commercial discipline and prioritise opportunities according to probability, value and potential for conversion.
Understand and actively use sales metrics, conversion ratios and sales-cycle data to evaluate performance and improve results.
Provide clear visibility on pipeline progress, obstacles, next actions and expected commercial outcomes.
Represent AXIS professionally at business meetings, trade fairs, networking events and external commercial activities.
Continuously develop commercial knowledge, sales capabilities and understanding of the Vietnamese and international business environment.
Qualifications
Proven hands-on experience in B2B sales and/or business development, preferably within international business, distribution, trade, market entry, professional services, commercial representation or related sectors.
Demonstrable experience managing opportunities across the full sales cycle, rather than only lead generation or account support.
Proven ability to personally generate, develop and convert B2B commercial opportunities.
Strong understanding of sales KPIs and commercial metrics, including conversion rates, sales cycles, pipeline performance and revenue-related indicators.
Comfortable being evaluated on commercial outcomes and conversion, not simply activity volume.
Strong prospecting, qualification, follow-up, negotiation and closing capabilities.
Experience using CRM systems to manage pipeline and commercial activity.
Ability to work independently, take ownership and make commercially sound decisions.
Proactive and execution-oriented mindset with strong accountability for results.
Strong interpersonal skills and confidence engaging with senior decision-makers.
Excellent Vietnamese and English communication skills, both written and spoken.
Additional languages and international business exposure are considered an advantage.
Ability to work effectively in a hybrid environment combining office work, independent work and external commercial activity.
Location: Ho Chi Minh City, Vietnam
Working model: Hybrid
Compensation: Fixed salary + performance-based commission