Business Planning Executive

Purpose ・Create & execute Category sales strategy in charge based on the category management view point ・Corporate Strategy > Business Strategy > Brand Strategy > Product Line Brand Strategy ・Category Sales Strategy should contribute to make all the above strategies practical, meaningful and realizable one Decision-Making ・Create & execute category sales strategy in charge in line with brand strategy with Assistant manager 1) Category Sales Strategy: - Create & execute category sales strategy in line with corporate strategy & Brand strategy from channel, area, shopper and retailer view point. 2) Category Management: - Practice category management - Create sales forecast based on information from sales team and responsible for it to D&S - Create effective MK master plan with brand team - Create effective BTL with brand team (MK campaign, Trade promotion) - Create sales support tools by category for their activities with brand team (AKABAN & 9 koma , critical path, 1 Koma, Display guideline, product catalog) - Propose Discontinue plan and monitor it to take quick action if needed - Management of POSM (Propose type of POSM, produce it and manage its quantity) - Make a report of category sales situation (Sales, distribution, sell-in, sell-out, competitors activity) 3) Shopper/Area understanding: - Analysis brand situation by channel and area by category - Summarize the difference of shopper and channel by category - Create "format for checking Genba" to be shared for common knowledge for sales/MKT members - Make a report for finding out of shopper / channel by category 4) CE, Training, sales briefing for deep understanding of product: - Propose scheme of training for PG & BA and support their activity - Hold product knowledge sharing meeting such as sales briefing for sales team's better understanding (NPD/Improved) 5) Business operation management:(Data Analysis) - Create format of any analysis for sales team - Ensure accuracy and timeline of sales & distribution reports(Daily, Monthly) - Ensure accuracy and timeline of data processing sales EST - Date processing for BGT by category, channel, month after getting overall figures from Brand team - Contact Market data agency (Kanter, Nielsen...) as window person - Ensure the availability of all Data source 6) Business operation management:(MK expense management) - Ensure MKT expense is aligned with BGT or TGT - Ensure MKT expense is used and allocated right time and G/L account - Manage to use ATL, Sale Promotion Expense and research fee within the BGT or TGT by reporting monthly 7) Business operation management:(Admin-paper work) - Do any paper work for making MKT operation smoothly - Register MOIT, ensure to register on time, monitor flow of MOIT registration - Do any report of Accrue and settlement for all expense belong to brand team - Update and ensure Cash flow on time 8) Business operation management:(Admin-Support work for sales team) - Coordinate to conduct training events for sales team (KVSS, Shijoken, Sales Briefing) - Develop Sales tools for sales team (uniform, product catalog and others) - Do any support for some event between MKT and sales 9) TCR contribution: - Initiate and promote plan to contribute to company profit through TCR idea 10) Coaching: - Coach other Brand members (Subordinates) 11) Paper work: - Do paper work related to many things 12) Other: - Do assignment from direct superior Other assignments from the direct supervisor * Replace Assistant Manager in some specific assignment in his/her absence * Replaced by Assistant Manager in specific assignments during the job holder's absence