Category Insights Manager

1. BUSINESS IMPACT:
Demonstrate candor and courage in influencing key stakeholders in driving insights into action and enabling market dynamics and consumer-centric decisions that deliver superior business results.
Proactively participate in key decision-making forums to achieve greatest level of influence across the organization including consensus team meetings.
Drive brand equity through strong collaboration with Marketing team to ensure strong consumers value equation.
Collaborate with regional Insights team to leverage broad consumer knowledge, brand dynamics across markets and analytical tools to effectively drive regional and local business agenda.
2. GENERATING BEHAVIOR CHANGING INSIGHTS:
Proactively identify strategic issues and knowledge gaps within the category pan country / region and generate hypotheses for validation.
Ensure that optimal and creative research solutions are developed and utilized and that Best Practices methodologies are applied.
Guide business decisions by generating powerful insights for category and brand utilizing qualitative and quantitative research tools & techniques:
+ Retail market measurements
+ Brand tracking
+ Purchase dynamics through panel analysis
+ Communication development and evaluation
+ Product tests
+ Building Innovation ideas and identifying effective launch bundles
+ Identifying key business drivers, effectiveness of marketing investments and pricing analysis through advanced analytics
+ Category growth forecasting
Accountable for delivering a solid Category Insights plan in collaboration with the regional Insights team within the budget, time and resource constraints, aligned with business priorities.
Recommend best practices to regional team to facilitate the integration of country and regional Insights plans.
3. RESOURCE MANAGEMENT & SUPPLIER SELECTION:
Identify strong suppliers and develop agency partner relationships: Proactively build and maintain effective agency relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.
Maximize value and efficiency of research expenditures and ensure compliance with Mondelēz procurement and accounting policies and procedures.
Ongoing manage the regional supplier relationship for retail data purchases, ensuring service and added value is delivered consistently.
Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables.
Responsible for ensuring appropriate knowledge management, leveraging MDLZ tools.