Category Planning Activation Specialist

Mô tả Công việc
Trade Marketing Operation:
· In charge of Trade Promotion Annoucement Process , including internal and extermal management.
· Assist in the development and implementation of monthly trade marketing plans and initiatives.
· Support the alignment of trade marketing activities with overall brand and business strategies.
· Coordinate with sales teams to ensure effective execution of promotional activities.
· Monitor and analyze the performance of promotional campaigns to optimize future initiatives.
Performance Tracking:
· Monitor and evaluate the effectiveness of trade marketing activities through KPIs and performance metrics.
· Provide regular reports and insights to senior management on the performance of trade marketing initiatives.
· Continuously improve trade marketing strategies based on performance analysis and feedback.
· Assist in analyzing sales data and market insights to identify opportunities and threats.
· Provide support in developing actionable recommendations based on market analysis.
Sales Support:
· Help develop and provide sales teams with tools, materials, and training to enhance their effectiveness.
· Collaborate with sales teams to ensure alignment of trade marketing activities with sales objectives.
· Support sales teams in achieving their targets through trade marketing initiatives.
Budget Management:
· Assist in managing trade marketing budgets, ensuring efficient allocation of resources.
· Track and report on budget expenditures and ROI of trade marketing activities.
· Support the optimization of budget utilization to maximize impact.