CEO of Mandala Hospitality Group

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BUILD THE BUSINESS. BUILD THE PLATFORM. BUILD THE FUTURE OF HOSPITALITY.
MHG is seeking a CEO for Vietnam to lead the full scope of our business in the country and establish Vietnam as the core platform for MHG's journey from Vietnam → ASEAN → Asia → Europe → Global. This is not a role for someone who simply knows how to operate hotels well. We are looking for a BUILDER - someone who can build a business, build teams, build markets, and deliver meaningful, sustainable growth.
1. VISION
- Build MHG Vietnam into one of the most dynamic and differentiated hospitality platforms in Vietnam, integrating: Hotel & Resort Management; Investment & Acquisition; Franchise; Management Contracts; Sales, Revenue & Commercial Solutions; Hospitality Technology & AI; Procurement Platform; Talent Development; Luxury, Lifestyle & Ultra-Luxury Hospitality
- Vietnam will not simply be an operating market. It should become the showcase, profit engine, talent hub, and launchpad for MHG Global.
2. MISSION
- The CEO of MHG Vietnam will be accountable for: Revenue Growth + Profitability + Portfolio Expansion + Leadership Development + Brand Elevation + Platform Building.
- The ultimate goal is to build a business that can: Scale faster - Operate better - Sell stronger - Build brands - Create leaders - Expand beyond Vietnam.
3. CORE RESPONSIBILITIES
- Growth & P&L:
+ Own the full P&L of MHG Vietnam.
+ Develop and execute the 1-year, 3-year, and 5-year growth strategy.
+ Improve the performance of existing properties across Occupancy, ADR, RevPAR, GOP, Total Revenue, and EBITDA.
- Business Development:
+ Build a strong pipeline of hotel management contracts, franchise opportunities, acquisitions, joint ventures, and strategic partnerships.
+ Develop high-value relationships with hotel owners, developers, investors, banks, funds, and institutional partners.
+ Proactively identify and enter new markets and destinations across Vietnam.
- Brand & Commercial:
+ Lead the strategy across Brand, Sales, Marketing, Revenue, and Distribution.
+ Reduce dependency on OTAs, promotions, and discount-led demand.
+ Increase direct demand, repeat business, guest loyalty, and brand recognition.
- Product & Experience:
+ Elevate MHG properties from simply being "well operated" to delivering distinctive hospitality experiences.
+ Develop new products and experiences across wellness, lifestyle, F&B, retreats, community, and signature experiences.
+ Create compelling reasons for guests to actively choose MHG.
- Leadership & Talent:
+ Build a high-performing leadership team comprising GMs, EAMs, Commercial Leaders, Functional Heads, and future CEOs.
+ Establish a culture of: Ownership - Accountability - Speed - Excellence - Innovation - Customer Obsession.
+ Build a strong succession pipeline and leadership development ecosystem across the organization.
- Platform Building:
+ Work closely with HGI/MHG Global to develop and scale:
+ AI Hospitality OS - PMS - Channel Management - Procurement - Revenue Solutions - Sen Academy - Franchise Platform.
+ Turn MHG Vietnam properties into living labs where new ideas, technologies, operating models, and guest experiences can be tested, measured, refined, and scaled.