Channel & Distribution Supervisor

1. Product marketing for VN Publishing and co-Publishing games
2. Identifying the game's target audience, positioning, values, and selling points
3. Creating brand identity: title, packaging, and storytelling around a game's plot and characters
4. Conducting market research, benchmarks, polls and consumer studies
5. Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
6. Coordinating game approval with copyright owners (Disney, Universal, etc.)
7. Planning VN launches
8. Defining (or assisting our Partners in case of co-Publishing partnerships) the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.
9. Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
10. Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
11. Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
12. Creation of user acquisition assets in collaboration with local business and Partners teams
13. Monitoring Game Evolution
14. Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
15. Optimization of the app stores pages performance and visibility
16. Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
17. Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
18. Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production teams and monetization manager
19. Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management
20. VN Publishing Marketing Intelligence and Expertise?
21. Focusing first on VN, becoming the VN Market Expert for all free-to-play games on all stores, in its entirety and complex segmentation
22. Providing Intelligence and best practices to other Departments and PMM
23. Evangelizing and training other studios and PMM to adapt effectively for the major Asian markets specificities
24. Participating in due-diligence and support in identifying external projects and developer partners with high-potential
25. Analyzing and Recommending potential games based on VN company IPs developed by external partners