Chief Marketing Officer ( Football/App)

CMO
I. ABOUT UNITY SPORT
Unity Sport is a High-Performance Sports Tech Hub. We don't just build apps; we architect the backbone of real-time sports intelligence.
While our name suggests harmony, our tech stack deals with the intensity of millions of concurrent connections and sub-second data delivery. We specialize in processing massive streams of global sports data where every millisecond counts.
Our mission is to solve the ultimate engineering challenge: delivering "The Moment" to millions of fans worldwide, exactly when it happens-whether it is a match-winning goal in Football or a decisive spike in Volleyball.
As we scale our global presence, we are looking for a Chief Marketing Officer (CMO) to lead all marketing initiatives - from performance advertising and user acquisition to brand growth and data-driven engagement strategies.
II. JOB OBJECTIVE
As the CMO, you will be responsible for building and executing the global marketing strategy that accelerates user growth, engagement, and retention for global application.
You will lead a cross-functional team covering performance marketing, user analytics, content, and partnerships, leveraging data to optimize every step of the user journey.
III. KEY RESPONSIBILITIES
1. Growth & Performance Marketing
Own and manage global digital advertising strategy across channels (Meta, Google, TikTok, Twitter/X, programmatic).
Define and optimize user acquisition funnels, focusing on cost efficiency (CPI, CPA, ROAS) and long-term retention.
Lead A/B testing, creative optimization, and campaign performance analytics.
Build frameworks to scale marketing activities across regions (SEA, LATAM, MENA, EU).
2. Data Analytics & Insights
Develop data-driven marketing models using attribution, cohort analysis, and segmentation.
Collaborate with Product & Data teams to integrate user analytics platforms (Mixpanel, Firebase, GA4) and build actionable dashboards.
Use behavioral insights to refine user journey, conversion, and monetization strategies.
Forecast growth and report key KPIs (DAU, MAU, CAC, LTV, ARPU) directly to CEO and Board.
3. Brand & Communication Strategy
Build Unity Sport's global brand identity across digital channels, media, and partnerships.
Develop integrated communication campaigns that connect sports data, technology, and fan engagement.
Oversee PR, influencer, and content initiatives that elevate the brand's presence and credibility in the global sports tech market.
4. Community & Engagement:
● Community Growth & Engagement: Build, maintain, and grow social media groups (Facebook, Discord, Telegram, etc.) targeting global sports fans, focusing on Asia and Europe.
User Retention & Activation: Develop initiatives to increase active participation, drive daily engagement, and boost app usage through social campaigns.
Content Strategy: Plan, create, and oversee compelling content that resonates with sports enthusiasts, promotes real-time app features, and reinforces brand voice.
Campaign Management: Execute global social campaigns, coordinating with marketing and product teams to support app launches, events, and promotions.
Community Growth & Engagement: Build, maintain, and grow social media groups (Facebook, Discord, Telegram, etc.) targeting global sports fans, focusing on Asia and Europe.
User Retention & Activation: Develop initiatives to increase active participation, drive daily engagement, and boost app usage through social campaigns.
Content Strategy: Plan, create, and oversee compelling content that resonates with sports enthusiasts, promotes real-time app features, and reinforces brand voice.
Campaign Management: Execute global social campaigns, coordinating with marketing and product teams to support app launches, events, and promotions.
Build, maintain, and grow social media groups (Facebook, Discord, Telegram, etc.) targeting global sports fans, focusing on Asia and Europe.
User Retention & Activation: Develop initiatives to increase active participation, drive daily engagement, and boost app usage through social campaigns.
Content Strategy: Plan, create, and oversee compelling content that resonates with sports enthusiasts, promotes real-time app features, and reinforces brand voice.
Campaign Management: Execute global social campaigns, coordinating with marketing and product teams to support app launches, events, and promotions.
4. Team Leadership & Cross-functional Collaboration
Lead and grow multidisciplinary marketing teams (performance, creative, analytics, CRM).
Collaborate closely with Product, Data, and Engineering to ensure marketing strategies align with product vision and technical capability.
Foster a data-driven, experimental, and agile marketing culture.
IV. REQUIREMENTS
7+ years of experience in digital marketing, growth, or performance roles - ideally in mobile app, gaming, or sports tech industries.
Proven track record in scaling app user base internationally (10M+ users).
Expertise in performance marketing (Google Ads, Meta, TikTok, Apple Search Ads, programmatic).
Strong understanding of data analytics, attribution models, and marketing automation tools.
Experience managing marketing budgets and delivering measurable ROI.
Strategic thinker with hands-on ability - capable of balancing high-level strategy with operational execution.
Excellent leadership, communication, and stakeholder management skills.
Fluency in English; additional languages are a plus.
V. BENEFITS
Competitive compensation: attractive salary + quarterly/yearly performance bonuses.
Salary review every 6 months, birthday bonus, and spot rewards for outstanding project performance.
Work directly with senior leadership and a dynamic founding team.
12 annual leave days + 1 birthday leave day; annual health check.
Free 5-star gym membership, sports tournaments with attractive rewards.
Training programs, workshops, team building, and annual company trips.
Happy hour, birthday celebrations, and unlimited free tea/coffee/snacks..
VI. WORKING HOURS & LOCATION
Time: 8:30 AM - 17:30 PM (Monday - Friday)
Location: Unity Office, 628A Vo Nguyen Giap, An Phu Ward, Thu Duc City, HCMC