Chuyên Viên Marketing (Marketing Executive)

Marketing Executive works closely with Sales and Marketing Manager to execute offline and online marketing activities, and coordinates between internal and external parties to achieve desired results. In addition, he/she is responsible for generating reports and all administrative matters of the Marketing function.
1. Execute marketing plans
- Execute approved marketing plan and brand communication plan under direction of Marketing Manager and Brand Communications Manager, respectively
- Act as a coordinator between Marketing and all relevant teams (internal and external) to ensure all administrative procedures are promptly and carefully followed
2. Digital orientation
- Execute approved content calendar and digital communications plans
- Maintain and organize online channels
- Monitor online reviews and work with Brand Communications to respond
3. Assist Sales and Marketing Manager
- Administrative and reporting
- Build and maintain local trade area database
- Build and maintain other databases as required such as CRM, feedback, partnerships, KOLs, press coverage, etc.
4 Compile market intelligence, ranging from menu, promotions, newsletters and other developments, with a focus on direct and indirect competitors
- Administer marketing program
- Handle trade promotions registration
- Track and generate reports on performance (ROI, redemption, etc.) and analytics
- Any other administrative work assigned from time to time