Cluster Director of Sales

• Lead and oversee the overall Sales strategy across the cluster, aligned with business objectives and IHG brand standards.
• Develop and execute annual sales plans to achieve revenue, occupancy, market share and profitability targets.
• Drive business development across key segments including corporate, leisure, MICE, wholesale, group and international markets.
• Build and maintain strong relationships with key accounts, travel agencies, tour operators, DMCs, corporate partners and strategic clients.
• Identify new markets, business opportunities and partnerships to strengthen the hotels' market position and revenue performance.
• Develop and manage key account strategies, sales calls, sales missions, trade shows and client engagement activities.
• Work closely with Revenue Management and Marketing teams to maximize demand, optimize channel mix and drive overall commercial performance.
• Monitor market trends, competitor activities, customer insights and account production to identify opportunities and take corrective actions.
• Lead, coach and develop the Sales team, setting clear targets, monitoring performance and building a high-performance culture.
• Prepare and manage the Sales budget, ensuring effective resource allocation and strong return on investment.
• Provide regular sales forecasts, pipeline updates and performance analysis to the Cluster General Manager and leadership team.
• Collaborate closely with Operations, Revenue, Marketing and other departments to ensure seamless execution of commercial strategies.
• Play a key role in pre-opening activities, including market positioning, key account development, sales strategy, client engagement and commercial readiness.