Commercial Operations Manager/Senior Manager

The Commercial Operations Manager/Senior Manager acts as the strategic and operational backbone of the Commercial division, ensuring performance discipline, cross-functional coordination, and data-driven decision-making.
This role partners closely with the Deputy CEO, Commercial Directors, and Service Heads to drive operational excellence, manage performance analytics, and lead cross-category / cross-functions initiatives that fuel revenue growth, profitability, and scalability.
Responsibilities:
1. Commercial Controlling & Analytics
• Design and monitor commercial performance frameworks to measure the health of each brand. Key Performance Indicators include GMV / NMV, sources of revenue, ROI, gross margin, operating profit, and cost-to-serve.
• Monitor Key Performance Indicators and provide recommendations for improvement.
• Consolidate and analyse marketplaces and competitors' growth, benchmarking against OnPoint's growth. Provide insights and recommendations to improve OnPoint market share.
• Deliver actionable insights through deep-dive analysis on campaign effectiveness, brand performance, inventory health, pricing, and trade investment. Provide recommendations to rationalize brands and SKU, and identify levers to drive sustainable growth and improve profitability.
• Partner with category teams to improve monthly sell-out forecast.
• Partner with Finance to validate data accuracy and improve automation for P&L forecasting and reporting.
2. Center of Excellence (COE) - eCommerce Platforms
• Build and manage the COE team for key partners such as Shopee and Lazada.
• Drive platform performance through optimization of assortment, visibility, traffic, conversion, and on-platform marketing ROI.
• Share eCommerce platforms' best practices, playbooks, category growth strategies, tools, and new policies across the commercial organisation.
• Develop newsletter to provide updates and insights to brands on platforms' related updates.
3. Cross-functional / Cross-category PMO
• Lead and coordinate projects. Ensure projects are aligned with business priorities and delivered on time, with measurable business impact.
• Serve as PMO (Project Management Office) for commercial initiatives that cut across categories and functions (Commercial, Ops, Finance, Tech, etc.).
4. Leadership & Team Development
• Build and lead a high-performing Commercial Operations team including:
- Commercial Controller (Analytics & Reporting)
- COE (Lazada/Shopee Partner)
- Cross-functional PMO
• Mentor team members to develop both analytical and leadership capability.
• Foster collaboration, transparency, and accountability across all Commercial teams.