Communications Director

Job Objective
The job holder planning the overall strategic communication for PR activities according to the corporate orientation.
- The job holder develop an inspirational communication plan and route to spread the bank's brand value to the public and employees.
- The job holder ensure the communication contents to the public and staff are made consistent and accurate with the strategy, brand and core values of the corporate
- The job holder manage and implement annual communication plans, activities and content according to the approved functions, tasks and budget..
Key Responsibilities
1. Plan a brand-oriented strategic communication
- Develop public relations, manage mass communication channels to the press and effectively implement the
proactive communication strategy.
- Build brand position across domestic and international media throughout international conference, medial partnership and awards strategy
- Responsible for conveying brand related messages consistently.
- Develop strong relationships with the regional press to promote the brand and spread the brand's position in the mass media.
- Maintain and develop regular and continuous relationships with media units and influential media experts in
the field.
- Manage the implementation of corporate communication campaigns, including measurement, reporting and
improvement recommendations
2. Plan and implement media risk management
- Develop a communication risk management plan in the overall corporate communication strategy.
- Quickly and promptly detect arising risks that adversely affect brand reputation and brand.
- Develop and implement the best solutions to arising situations, minimizing communication risks that may
occur.
3. Operations and budget management
- Develop and manage the unit's operating budget plan.
- Management of enterprise communication data information and communication database building activities
4. People Management
- Oversee human resources planning and execution (headcount & costs) of their function
- Attract, onboard and retain the right talents for a high- performing team
- Establish and communicate function and individual KRAs/ KPIs, goals, action plan, expectations and results to
reporting line