Content Copywriter

Job Summary:
TurnKey FBA is looking for an experienced content copywriter to develop effective content strategies and write compelling content for various clients in the FMCG industry. If you are a creative storyteller with a passion for creating content that resonates with consumer psychology, we would love to hear from you!
Responsibilities:
1. Write compelling content for targeted audiences, tailored to different platforms: website, social media, email marketing, digital ads, print, press, blogs, newsletters, and other sales and marketing materials.
2. Develop and execute content marketing strategies tailored to each client's goals and brand directions, such as brand storytelling, engagement, and driving sales.
3. Work closely with marketing, design, and product teams to ensure cohesive messaging and goal alignment. Participate in brainstorming sessions to generate innovative content ideas and campaigns.
4. Conduct research to understand consumer behaviour and decision-making processes; stay up-to-date with content marketing trends and latest news in the FMCG sector to keep content fresh, effective, and relevant.
5. Proofread and edit existing content. Consistently optimise content and strategy based on feedback, analytics, and relevant KPIs.
6. Meet deadlines and participate in different projects as assigned.