Content Marketing & Social Media Representative

The Opportunity
You will own AYO's organic social growth strategy across TikTok, Instagram Reels, Facebook, and emerging digital channels.
This role is ideal for someone who understands how to turn content into community, engagement, and customer growth.
You will be responsible for content ideation, scripting, publishing, performance optimization, and coordinating external creative freelancers including videographers and editors.
Key Responsibilities
• Build weekly and monthly content calendars aligned with AYO's growth goals
• Create high-performing content concepts, hooks, scripts, captions, and storyboards
• Develop repeatable short-form content series that can scale across platforms
• Lead content focused on member savings, lifestyle experiences, merchant partner features, and brand storytelling
• Coordinate freelance videographers and editors for filming and post-production
• Manage day-to-day posting across TikTok, Instagram, and Facebook
• Monitor views, retention, engagement, shares, saves, follows, and sign-up conversions
Success Looks Like
• 4-5 short-form videos published weekly
• 3 repeatable content series launched
• merchant spotlight content pipeline established
• measurable follower and engagement growth
• increased member sign-ups from social channels
• improved cost efficiency versus agency model