Country Director The Fruit Republic (based in Vietnam)

This vacancy and the subsequent selection process will be coordinated by recruitment agency New Skills on behalf of their client, The Fruit Republic.
For more information, please contact: [protected info] or [protected info]
Country Director The Fruit Republic (TFR) - Vietnam
Location - Vietnam (HCMC & Can Tho)
Permanent position, full-time (40 hours per week)
Unique opportunity to lead Vietnam's most innovative fruit company
Key leadership role with significant influence on the strategic direction of the business
Competitive remuneration package including performance-based incentives.
Reports to the group CEO of The Fruit Republic
About the company The Fruit Republic's mission is to let the world discover the fantastic Vietnamese fruits and to make the Vietnamese consumer proud again of their own home-grown produce. Since 2009, the people of this company have worked passionately to achieve this mission and developed The Fruit Republic into the most professional fruit company of Vietnam.
The Fruit
Republic (TFR) is the only fruit company in Vietnam which is certified according to the following standards: GlobalGAP, LEAF, GRASP, SMETA, BRC, and FSSC 22000 and supplies the largest supermarket chains worldwide and in Vietnam.
For over 16 years, the company has ensured that smallholder farmers remain at the heart of global fruit value chains. Through a strong extension and quality assurance team, they support hundreds of smallholders to meet world-class food safety and quality requirements. TFR has a multinational team of over 400 dedicated staff, including Vietnamese, South African, Dutch, and Filipino professionals, committed to delivering exceptional fruits worldwide.
TFR has their own packhouses, distribution centers in both Vietnam and the Netherlands, three citrus training and R&D farms and their own fruit tree nursery.
As TFR continues their ambitious growth, we are seeking an exceptional leader to guide The Fruit Republic into its next phase of development and strengthen our position as Vietnam's leading fruit company
Purpose of the role The experienced, entrepreneurial and inspiring Country Director Vietnam will lead their operations in Vietnam. This is a unique opportunity for a dynamic executive who combines strategic vision with operational excellence and a passion for sustainable agriculture.
The Country Director will be responsible for leading all business activities in Vietnam, overseeing a team of more than 400 employees and driving profitable growth across sourcing, production, packaging, quality assurance, logistics, sales and finance.
Reporting to the Group CEO and working closely with the senior leadership team in Vietnam, you will play a key role in shaping the future of Vietnam's most innovative fruit company.
Key responsibilities:
Team leadership and People Development
Lead, coach and inspire a multicultural management team
Build a high-performance culture focused on accountability, collaboration and innovation.
Develop future leaders within the organization.
Promote The Fruit Republic's values and mission throughout the company.
Strategy, Growth & Investment
Expands TFR's smallholder development program SUCCEEDS: helping smallholders to enlarge their farms, investing in water harvesting reservoirs and drip irrigation, expand the number of farmers in new agro-ecologocal zones, expand the nursery and expand the sourcing team
Initiates and leads investment projects
Maintains and deepens relationships with suppliers, commercial partners and customers in Vietnam
Business performance
Deliver annual revenue, profitability and cash flow targets.
Oversee budgeting, forecasting and financial performance.
Monitor and optimize business processes to improve efficiency and competitiveness.
Ensure effective risk management and corporate governance practices.
Operational management
Provide leadership to all departments, including nursery, farming, sourcing, quality assurance, packaging, maintenance, sales, finance, admin and HR.
Ensure the consistent delivery of high-quality fruit products that meet customer expectations.
Oversee food safety, certification and compliance programs.
Drive continuous improvement across the entire value chain.
External Relations
Strengthen relationships with growers, customers, government agencies, and business partners.
Represent The Fruit Republic at industry events, conferences and stakeholder meetings.
Why Vietnam?
Vietnam may still be unfamiliar to many international professionals, but it is one of the world's safest, most stable and fastest-growing countries. Over the past three decades, Vietnam has achieved consistent economic growth averaging approximately 7% per year and has transformed into one of Asia's most dynamic economies. With a young, ambitious population of 100 million people, of which more than half is under the age of 25, the country offers enormous opportunities for both business growth and personal development. For professionals in the fresh produce industry, Vietnam represents one of the most exciting agricultural growth markets in the world.
As Country Director of The Fruit Republic, you will have the opportunity to lead a company at the forefront of this growth while contributing to the professionalization and sustainability of Vietnam's fruit sector and creating meaningful impact for thousands of smallholder farmers.
The ideal candidate
You are a proven business leader with a strong commercial mindset, a passion for sustainable tropical agriculture, smallholder farming and experience managing complex operations in emerging markets. You thrive in entrepreneurial environments and enjoy building organizations that combine commercial success with meaningful social impact.
Qualifications and skills
University degree (MSc/MBA) in preferably in agri-business, business administration or sustainable business
Minimum 10 years of leadership experience in agriculture, fresh produce, food, agribusiness or related sectors.
Demonstrated international experience, preferably in Asia or other emerging markets
Proven track record of leading medium to large operational teams (200+ employees)
Strong background in P&L management, value chain optimisation and quality management
Excellent stakeholder management and negotiation skills.
Fluent in English; knowledge of Vietnamese is a clear advantage
Willing and able to live and work full-time in Vietnam on a long-term basis
What TFR offers:
A unique opportunity to lead Vietnam's most innovative fruit company
A key leadership role with significant influence on the strategic direction of the business.
Competitive remuneration package including performance-based incentives.
Opportunities for personal and professional growth.
The chance to contribute to a more sustainable and inclusive fruit sector that benefits thousands of smallholder farmers.
Is this your next role/adventure?
Please submit your application and CV in advance so we can carefully review them.
After the first CV screening of all applications we will contact the initial selected candidates to have a first call or MS teams meeting.
If you are interested, please submit your application before Tuesday the 25th of August.
This vacancy and the subsequent selection process will be coordinated by recruitment agency New Skills on behalf of their client, The Fruit Republic.
For more information, please contact: [protected info] or [protected info]