Creative Comms Planner

Key Responsibility:
Lead the project in the planning phase: find out the bottle-neck of each brief; research on market landscape, consumer insights & media behaviors to propose communication strategy and 3600 channel strategy;
Work together with the Internal team (Content Team/ Account team/ Design) to develop the proposal; - Present the proposal to clients & protect the plans to win the business/plan;
Capabilities of creative validation related to concept, content & visual development.
Support project team during the execution phase;
Update new trends & knowledge to coach planner team members.
Key Deliverables:
Inspiring & insightful creative brief, on-brief communication strategy, suitable channel strategy;
Qualified communication proposal that meets client's expectations and delivers business objectives, marketing objectives & communication objectives;
Convinced presentation and agile, valuable contributions for clients in both the planning & execution processes;
Convinced creative validation when working across project teams;
Strong planner team including social planner & digital media planner (in future)
Excellent project management skills.