A. Overview
This role is responsible for shaping operational strategy, building scalable growth frameworks, and driving overall business performance. Beyond execution management, the
Project Manager is expected to identify growth opportunities, develop scalable operating models, and continuously optimize creator and campaign performance.
The ideal candidate combines strong strategic thinking, TikTok platform understanding, and operational leadership within fast-paced creator commerce environments.
B. Key Responsibilities
1. Social Commerce Growth Strategy
Develop and drive strategic growth plans across creator strategy, livestream operations, and brand partnership
Identify business opportunities, scalable creator models, and high-potential commerce categories to support long-term growth
Analyze platform trends, campaign performance, and creator insights to recommend growth strategies and operational priorities
Build scalable approaches to improve GMV performance, creator retention, and campaign effectiveness
2. Operational Excellence
Design and standardize operational frameworks, SOPs, and playbooks for creator onboarding, livestream execution, campaign management, and creator support
Establish scalable execution models to improve operational efficiency and business performance
Continuously optimize workflows, collaboration structures, and execution standards across teams
Serve as the main operational contact point with platform stakeholders regarding campaigns, ecosystem initiatives, feature adoption, and operational alignment
Stay updated on TikTok Shop ecosystem developments, platform policies, commerce trends, and livestream best practices
3. Creator Development
Identify high-potential creators and scalable commerce opportunities based on platform and performance insights
Develop creator growth strategies, livestream optimization approaches, and long-term creator success frameworks
Drive initiatives to strengthen creator retention, performance consistency, and long-term commercial growth
4. Case Study Strategy & Growth Initiatives
Identify, plan, and lead strategic growth initiatives focused on building standout creator and livestream success cases
Drive execution toward high-impact milestones including top-performing creators, breakout campaigns, and record-performing live sessions
Leverage key success stories to strengthen creator development, platform positioning, and Melive's market presence
5. Cross-functional Leadership
Build and lead internal team and external stakeholders
Align internal resources and priorities to ensure effective execution across multiple campaigns and initiatives
