CRM Tech Specialist

About the role
Do you like being the reason complex systems just work? We're hiring a CRM Tech Specialist to own the technical layer of our lifecycle marketing - the flows, integrations, and deliverability behind 20+ shops.
TCG runs customer lifecycle messaging across 20+ online shops, and the CRM team is only as effective as the systems underneath it. This role owns that layer: the Emarsys setup, the integrations that feed it, deliverability, and the automation logic that turns customer data into the right message at the right moment. You're the person the marketers come to when a flow misfires or a new integration is needed.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. The CRM engine behind those shops is what you'd keep running - and improve.
In a nutshell - keep the CRM engine running, wire up new data sources, and make deliverability boringly reliable.
What you will do
→ Build and maintain automation flows. Set up, QA and troubleshoot lifecycle flows - welcome, abandoned cart, post-purchase, win-back - so they trigger correctly across shops.
→ Build and adapt email templates and blocks. Create and modify reusable email blocks and templates (HTML/CSS) - from quick block tweaks the CRM managers ask for, to the occasional new block, to significant variations of existing ones.
→ Be the technical partner to the CRM team. Turn the marketers' requests into working templates, dynamic content and segmentation logic, and unblock them when something breaks.
→ Own integrations and data feeds. Connect the CRM platform to shop, order and product data via APIs and connectors; keep the sync clean and monitored.
→ Guard deliverability. Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling so campaigns actually land.
→ Put agentic AI to work. Use agentic AI hands-on to speed up how you build, QA and document flows, integrations and templates.
→ Monitor and alert. Set up checks so a broken flow is caught by you, not by a customer.