Deputy Marketing Manager Real Estate

JOB SUMMARY
The Deputy Marketing Manager (Real Estate) is a hands-on supervisory role responsible for both directing project-level marketing execution and assisting in departmental operations. This role requires directly planning, producing, and running end-to-end marketing campaigns for key real estate projects, while managing agency partners, monitoring project budgets, and guiding team members to meet business and sales objectives.
KEY RESPONSIBILITIES
1. End-to-End Project Marketing Strategy & Planning
- Directly draft and execute comprehensive Marketing Strategies (by phase, quarter, and year) for assigned real estate projects.
- Develop detailed project marketing budgets; track, manage, and optimize spend to maximize ROI and support sales velocity.
- Conduct market and competitor analysis to define project positioning, key selling points (KSPs), and target customer personas.
2. Hands-on Production of Marketing Collaterals
- Directly lead and oversee the development of all project marketing materials, including 3D renderings, TVCs/project films, websites/landing pages, sales kits, brochures, sa-ban (scale models), and show house assets.
- Maintain strict quality control on content, message alignment, and visual standards before public rollout.
3. Campaign Execution & Performance Optimization
- Hands-on management and execution of multi-channel campaigns (Digital, OOH, Hoarding, PR, Groundbreaking/Launch Events).
- Track campaign performance metrics (CPL, CPA, conversion rates, reach) in real time; proactively pivot tactics to optimize lead acquisition and sales conversion.
4. Vendor & Agency Procurement Management
- Source, evaluate, and select top-tier agencies and production vendors (creative, digital, event, media).
- Negotiate commercial terms, draft scopes of work (SOWs), monitor contract execution, and ensure vendor deliverables meet strict timeline and quality standards.
5. Financial Management & Compliance
- Manage payment schedules, verify completion acceptance, and process billing/final settlements for marketing vendors.
- Ensure all marketing activities, communication assets, and contracts comply with real estate laws and corporate regulations.
6. Operational Support & Team Mentorship
- Work alongside and support Senior Executives/Specialists in daily task execution, trouble-shooting project bottlenecks.
- Supervise performance, review work deliverables, and mentor junior team members.
- Deputize for the Marketing Manager/Director in managing daily department operations when assigned.
- Perform other tasks as directed by the Marketing Manager/Director.