Destination Marketing Manager

Mô tả Công việc
1. Priorities
Strategic Planning: Develop a country-specific marketing plan alongside the Country Director, ensuring alignment with the global brand and adapting to market trends.
Content and Asset Management: Supervise the organization and regular updates of destination-specific marketing assets and collaterals, including Marketing inspections in Vietnam.
Competitor Analysis: Oversee competitor research and market analysis, delegating specific tasks to the Executive and providing strategic insights to the Country Director and Marketing Director.
Sales and Operations Team Support: Ensure the Sales and Operations team are provided with the necessary materials they need to communicate with clients.
Event and Trade Show Coordination: Support trade shows, industry events, and promotional activities within and related to the destination.
Easia Partners Program Development: Drive engagement and growth of Easia Partners within the destination, focusing on partner relationships and program expansion in collaboration with the Easia Partners Brand Manager and Country Director.
Communication Calendar Coordination: Adhere to the communication calendar, coordinating regularly with Production, Sales, and Creative teams to align timelines for launches, content, and events
2. Other Tasks
Participate in regional initiatives, such as FAM trips, training, and conferences, as required by the Marketing Director.
Mentor the Destination Marketing Executive, enhancing their skills and gradually increasing responsibilities to support their professional growth.
Strategic Planning: Develop a country-specific marketing plan alongside the Country Director, ensuring alignment with the global brand and adapting to market trends.
Content and Asset Management: Supervise the organization and regular updates of destination-specific marketing assets and collaterals, including Marketing inspections in Vietnam.
Competitor Analysis: Oversee competitor research and market analysis, delegating specific tasks to the Executive and providing strategic insights to the Country Director and Marketing Director.
Sales and Operations Team Support: Ensure the Sales and Operations team are provided with the necessary materials they need to communicate with clients.
Event and Trade Show Coordination: Support trade shows, industry events, and promotional activities within and related to the destination.
Easia Partners Program Development: Drive engagement and growth of Easia Partners within the destination, focusing on partner relationships and program expansion in collaboration with the Easia Partners Brand Manager and Country Director.
Communication Calendar Coordination: Adhere to the communication calendar, coordinating regularly with Production, Sales, and Creative teams to align timelines for launches, content, and events
Participate in regional initiatives, such as FAM trips, training, and conferences, as required by the Marketing Director.
Mentor the Destination Marketing Executive, enhancing their skills and gradually increasing responsibilities to support their professional growth.