Destination Marketing Manager

1. Priorities
- Strategic Planning: Develop a country-specific marketing plan alongside the Country Director, ensuring alignment with the global brand and adapting to market trends.
- Content and Asset Management: Supervise the organization and regular updates of destination-specific marketing assets and collaterals, including Marketing inspections in Vietnam.
- Competitor Analysis: Oversee competitor research and market analysis, delegating specific tasks to the Executive and providing strategic insights to the Country Director and Marketing Director.
- Sales and Operations Team Support: Ensure the Sales and Operations team are provided with the necessary materials they need to communicate with clients.
- Event and Trade Show Coordination: Support trade shows, industry events, and promotional activities within and related to the destination.
- Easia Partners Program Development: Drive engagement and growth of Easia Partners within the destination, focusing on partner relationships and program expansion in collaboration with the Easia Partners Brand Manager and Country Director.
- Communication Calendar Coordination: Adhere to the communication calendar, coordinating regularly with Production, Sales, and Creative teams to align timelines for launches, content, and events.
2. Other Tasks
- Participate in regional initiatives, such as FAM trips, training, and conferences, as required by the Marketing Director.
- Mentor the Destination Marketing Executive, enhancing their skills and gradually increasing responsibilities to support their professional growth.