Digital Content Executive

**Report to: Digital Manager
**Mission Statement:
To build BTJ brands become trusted brand to rekindle and celebrate love
**Job Duties:
- Develop the communication plan & idea/ concept with clear KPI framework following the company & brand vision & strategy
- New idea generation, developing the content strategy for all communication channels/ all communication campaigns and all company & brand communication
- Developing the differentiate, relevant & insightful and value added contents to the customers for all company & brand communication
- Well cooperate with Design, CRM, Digital & other team to deliver the most relevant & insightful and highest traffic drawing campaign
- Deeply understand & analysis the customer target group: insight/ usage & behaviors demographic & psychology to develop the right content & right communication language
- Constantly tracking and measurement the performance/ engagement of every content piece for right time adjustment and moving forward
- Master/ lead the creative trend of fashion, jewelry, customer online & offline insight
- Develop & build up good network & good relationship with mass media authorities, PR key stake holder, business partners to build the company and the brand image inside and outside the company
- Protect and ensure brand communication consistency in all channels, all campaigns
- Active in social, full of passion and aspiration to influence people around about the brand
- Other projects related to build and develop brand communication that support required
**Key Result Areas:
- Clear content strategies for all communication channels
- Clear KPI framework
- Differentiate and insightful communication ideas
- Differentiate & relevant & value added content
- Focus & actionable communication report & evaluation
- Consistent brand message in all channels
- Good network of PR key stake holders
- Strong capability content team and one marketing team