Digital Development Supervisor

Local Applicants Welcome
Department: Marketing
Location: Ho Chi Minh City, Vietnam
Reporting to: Consumer Experience & Trade Strategy Group Manager
Role: Permanent
As a Digital Development Supervisor, you will support JTI's digital transformation by developing and managing digital platforms and programs that strengthen trade engagement, consumer awareness, and overall commercial performance.
You will lead the end-to-end implementation of digital initiatives, including digital survey and engagement platforms, while collaborating with internal teams, regional Sales, distributors, and external partners. You will also oversee performance tracking, project delivery, and budget management to ensure digital programs effectively support business objectives.
As the Digital Development Supervisor, you will:
Digital Strategy & Innovation
- Work closely with the Manager to develop digital strategies and solutions, including web-based platforms, QR code systems, mobile applications, and data management platforms.
- Provide recommendations based on digital expertise, data analysis, market research, and trade and consumer insights.
- Identify opportunities to introduce new digital functions that improve brand equity and deliver best-in-class execution.
- Analyze program and platform data to identify opportunities to improve brand conversion and business performance.
Digital Platform & Survey Ecosystem Management
- Manage the Digital Survey Ecosystem from end to end, including program setup, engagement content, scan data, performance tracking, and issue resolution.
- Coordinate with Portfolio, Brand & Equity, Strategic Insights & Business Intelligence, Sales, and other stakeholders to ensure smooth platform operations.
- Work with external suppliers to address system requirements and support a positive consumer experience.
Reconcile platform data with suppliers and prepare performance reports for Sales teams and distributors.
Digital Initiatives Management
- Support the development of digital solutions for Marketing and Sales projects, including retailer engagement, staff education, and digital research initiatives.
- Coordinate with cross-functional teams and external partners to implement digital programs effectively.
Manage project milestones, supplier performance, reporting, data reconciliation, and investment tracking.
- Ensure digital initiatives are delivered according to agreed timelines and business requirements.
Stakeholder & Agency Management
- Collaborate with Portfolio, Brand & Equity, Strategic Insights & Business Intelligence, Legal, Supply Chain, IT, Sales, and other relevant functions.
- Coordinate with the Consumer Experience & Trade Strategy team to ensure digital activities are integrated with trade programs and the overall consumer journey.
- Manage external agencies and suppliers to support program implementation and system maintenance.
- Prepare purchase requisitions, purchase orders, and supporting documentation in coordination with distributor partners.
Field Execution & Market Monitoring
- Conduct regular field visits, audits, and training sessions to understand trade and consumer behavior.
- Monitor the effectiveness and implementation of digital platforms in the field.
- Gather feedback from Sales teams and recommend platform or program improvements.
- Review competitor digital initiatives and identify relevant market opportunities.
Budget & Project Management
- Support digital budget planning and monthly spending phasing.
- Monitor year-to-date actual spending against approved plans.
- Ensure digital investments are used effectively and remain within the allocated budget.
- Support research, analysis, workshops, training sessions, and other assigned projects.