Digital Marketing Executive

You will be joining the marketing department and leading the way forward with our digital marketing effort. You will report to one of our marketing managers.
As a Digital Ads Specialist you will be responsible for the following tasks:
- Hands-on day to day responsibility of our paid search and paid social channels, ensuring campaigns are set up correctly and running effectively.
- Manage and optimise paid social campaigns across Facebook's platforms (Facebook and Instagram), within defined performance objectives.
- Implement, optimise and manage paid search campaigns within budget across the Google Ads
- Perform keyword research, bid optimisations and ad copy testing.
- Experience building and managing dynamic campaigns, feed optimisation, setting up and maintaining remarketing lists and A/B testing - all within digital platforms.
- Review landing pages for keyword optimization
- Analyze click-through rates, conversion rates and relevant KPIs
- Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
- Produce monthly campaign reports
- Work with online marketing team to maximize online marketing campaigns
- Track the ROI of paid channels and report to marketing leadership and other executives