Main Responsibilities include but are not limited to:
Responsible of the Social Media Marketing Strategy Plan: owned, paid and earned media. Strengthen customer relationships through Paid Social and Earned Media, monitoring both hotel and competitors' presence on social media for performance enhancement.
Maximize revenue from PPC, Google Ads, SEO, Retarget Marketing, Meta Search and other performance marketing activities based on hotel business priorities, seasonality and marketing plan.
Assist in management of websites, ensuring that content is accurate, SEO optimized, up to date and in line with brand standards.
Assist in planning, managing and executing
digital marketing activities to drive demand and bookings to [protected info]
Report and review monthly brand website performance, social media and digital marketing campaigns.
Management of local listings like Google My Business and Trip Advisor
Monitor and evaluate website traffic, YOY performance, promotions tracking, etc.
Bachelor's degree in Marketing, Communications, Business, or a related field.
A master's degree in Marketing, Digital Marketing, or Hospitality is a plus.
3-5+ years of experience in digital marketing, preferably within the hospitality or travel industry.
Demonstrated experience in managing digital campaigns, social media marketing, and content creation for hotels or similar businesses.
Proficiency in digital marketing platforms such as Google Analytics, Google Ads, and social media management tools
Strong knowledge of SEO, SEM, and PPC strategies to drive online visibility and engagement.
