Digital Marketing Manager

An exciting Digital Marketing Manager job has just become available at one of the most respected consumer electronics companies in the world. Reporting directly to the eCommerce Manager, this is a role for a marketer who is a leader in their field
About the Digital Marketing Manager Role:
In this critical role, you will be leading the Digital Strategy for this multinational well-known brand end-to-end, building and maintain the Digital Business Unit, including everything related to digital marketing and E-Commerce strategy, with an Omnichannel approach.
Key Responsibilities:
D2C WEBSITE MANAGEMENT & CRM LEAD
Manage the building projects of D2C website for company from scratch, aligning with related departments, regional office and agencies to deliver ultimate plan of publish the website open to end-customers with flawless design and customer journey flows
Deep knowledge of web design principles such as wireframe - building modules - optimise content - embed tracking links, etc
Develop sales & marketing plan for D2C website including promotions/vouchers, advertisements, budget allocation, stock forecast, event calendar, etc
Highly creative with experience in identifying target audiences/customers' personas, and devising digital campaigns that engage, inform and motivate each type of customers to purchase
Solid knowledge of website analytics tools and CMS system (e.g., Google Analytics, Magento, Haravan,) with knowledge of e-Wallets service integration is preferable
Solid knowledge of planning a future CRM ecosystem, with email marketing servers and systems first (e.g., MailChimp, GetResponse, Aws, etc), able to create email blast / newsletter campaigns
Willing to learn and adapt to new projects/trends such as Tiktok, DMP, etc
CORPWEB MANAGEMENT
Develop strategies that drive customers to the website with minimising dropouts/bounce rate and focus on conversion of sales
Improve the website layout/design, UX, traffic, and content of the website with full convenience to customer flows but following company's policies and compliance
Maintain consistent brand messaging throughout all platforms
Experience in creating/optimising landing pages/microsites and user funnels
Knowledge about on-page SEO is preferable:
Conduct keyword research to make best guidelines of content to maximise top search result on related products vs competitors
Review technical SEO issues and recommend fixes
Optimise website content, landing pages and paid search copy
Knowledge about Social Listening with familiarity to use Social listening systems (Younet/Buzzmetrics) is preferable
SOCIAL FANPAGE MANAGEMENT
Manage the content of all posts to Company's social networks such as Facebook, Instagram, Youtube and build social post plan daily/weekly/monthly dividing by categories and types
Have knowledge on creating paid campaigns on social media platforms including all type of ads such as Facebook ads, Google AdWords, Google Shopping ads, Affiliates, etc. have background of directly execute ads campaign and realtime ads performance optimisation is preferable
Use advanced metrics and setting KPI with detail reports to measure the success of a digital marketing campaign
Keep up to date on the latest social media trends and act fast to follow
LEAD DIGITAL MARKETING RELATED ACTIVITIES (MEDIA OPTIMISATION, DIGITAL CAMPAIGN)
Support sales on Viral Clip and digital campaign for dealers. Cooperate with key Dealers sites to develop Digital Marketing activities. Work along with digital marketers of Dealers to monitor Digital KPIs for company category/ product in dealers' site
Support Ecommerce team and other departments on Digital related projects
To succeed in this role, you must be excellent at interpersonal skill, management skill, communication skill, problem-solving skill and negotiation skill.
Key Requirements:
University graduates in Digital and EC or related majors
At least three years working experiences in digital marketing field
Understanding about strategic Marketing planning and tactics
Strong project management skills
Knowledge on simple coding such as HTML or CSS is preferable
Be creative, proactive, committed
Have a customer service minded
Ability to work under high pressure, fast adaptation to company's deep culture
Ability to identify long term trends in data
Be proficient in MS Office
This leading firm has an outstanding international reputation in its field and great value is placed on training and development.
If you are looking to a step up in your career and get into an opportunity with a tremendous growth potential, this is the role for you.
Apply now.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.