Digital Marketing Senior Executive

Mô tả Công việc
Our Company
BioTuring is an innovative bioinformatics company that develops algorithms, and software to serve scientists from hundreds of pharmaceutical companies and leading research institutions, enabling discoveries about human diseases.
Role Description
We are seeking a highly motivated and creative Digital Marketing to lead key initiatives to bring BioTuring's brand purpose and strategy to life and contribute to the achievement of BioTuring's annual and long-term sales, market share, and profit goals.
Key Responsibilities
● Lead the development and cross-functional implementation of strategic digital and social marketing roadmaps.
● Conduct digital marketing audits (SEO, paid media, content, email, social-LinkedIn, facebook) to identify performance gaps and opportunities.
● Analyze multi-channel data to optimize campaigns and maximize ROI.
● Optimize paid media campaigns, ensuring cost-effective targeting across Google Ads, Meta, and LinkedIn.
● Implement AI-powered marketing tools for automation, audience targeting, and performance tracking.
● Benchmark competitor strategies to uncover growth opportunities.
● Stay ahead of industry trends, continuously refining marketing strategies.