Digital Marketing Senior Executive

Mô tả Công việc
Key Responsibilities / Duties:
50% - Performance marketing, Online branding, SEO & Website development
· Play the role of internal expert for digital marketing, including website, social media, online advertising, SEO/AEO, email marketing, etc.. and develop digital media plans that align with the business goals.
· Must have experience in creating digital strategies and executing A/B tests, marketing funnels, optimizing customer journeys and data-driven digital marketing tactics.
· Drive business growth by managing performance marketing KPIs, focusing on MQL, CPL, conversion rates and return on ad spend (ROAS).
· Manage and execute digital platforms, including CMS, Search Console, Google/Meta Ads, GA4, Data Studio, Tag Manager, EDM, Meta Business Manager and social networks.
· Responsible for website management, analysis and optimization, as well as implementing and maintaining tracking tags for accurate data collection.
· Execute effective SEO strategies to improve ranking, increase organic traffic and enhance brand awareness & lead generation.
· Familiar with GA4, Search Console and Tag Manager for implementing tags, tracking and researching analytics and user behaviors to identify areas of opportunity and improvement.
· Monitor ongoing plan & campaign spending against the budget, keeping accurate records and highlighting where variances occur.
· Conduct digital market research and analyze trends/insights to identify new opportunities, optimize spend, and improve campaign performance based on the insights
30% - MarTech & CRM System management
System operations: Directly set up, manage, and operate MarTech platforms - HubSpot, and internal CRM systems.
Data Standardization: Manage, clean, and standardize the customer database, ensuring accuracy and consistency across the entire system.
Customer journey management: Build and automate marketing workflows to nurture leads at each stage of the customer journey to turn into MQL.
In-depth knowledge & understanding of digital consumers' media behavior and come up with insights and recommendations that will generate an effective digital approach.
20% - Other tasks:
· Coordinate campaign brainstorming and planning with the Content Planner from the big-picture stage through execution, final analysis and reporting.
Cooperate with the internal marketing team and stakeholders to support content, webinars, events and other marketing activities.
Any other duties that will be assigned by the management team.