Digital Operation Manager - Marketing

1. Digital Platform Ownership & Operations
Own company's core digital platform ecosystem (internal and partner-facing)
Act as product owner: define priorities, manage backlog, and arbitrate scope
Drive pragmatic, delivery-focused development with internal teams and external agencies
Ensure platform stability, performance, security, and access management
Establish clear operational workflows and documentation
Ensure strong coordination between platform, CRM, ERP, and other internal systems
2. Website Ownership & Rebuild
Own the overall architecture and operational performance of company's public website(s)
Lead the website rebuild project in coordination with brand, content, and external developers
Ensure the website rebuild is aligned with the digital platform rollout and long-term architecture
Make clear trade-offs between scope, timelines, and quality to ensure delivery
Ensure content structures support scalability, SEO fundamentals, and future RevOps needs
3. Project & Delivery Management
Take over ongoing digital projects and bring them to completion with clear timelines
Refocus projects toward pragmatic, delivery-driven outcomes
Define MVPs, phased rollouts, and clear success criteria
Run regular project check-ins and stakeholder updates with a clear focus on decisions, next steps, and delivery progress
Escalate risks early and propose concrete solutions
4. Agency & Stakeholder Management
Act as primary interface with web development and technical agencies
Translate business needs into clear, actionable technical requirements
Coordinate with internal stakeholders across Marketing, Sales, Production, and IT
Manage expectations and ensure alignment between teams
Coordinate a wide range of internal stakeholders with varying levels of digital maturity, ensuring alignment without slowing down delivery
Translate technical or digital topics into clear, accessible language for non-specialist teams
Build trust and credibility through clarity, reliability, and follow-through rather than authority or hierarchy
Balance listening and inclusion with the ability to move forward and make decisions when consensus is not possible
5. Team Management & Enablement
Line-manage the Digital Marketing Executive (or equivalent execution role)
Set clear priorities and standards for day-to-day digital operations
Ensure knowledge transfer, documentation, and continuity
Coach team members through hands-on collaboration and practical problem-solving
6. AI Mindset & Enablement
The Marketing Operations Manager is expected to promote and apply an AI-first mindset across digital operations and platforms. This role does not require building or developing complex AI solutions. Instead, it requires the ability to:
Understand the strategic importance of AI as a productivity and quality lever
Identify practical use cases where AI can improve workflows, reduce manual effort, or enhance consistency
Integrate AI tools pragmatically into digital platforms, content processes, and internal operations
Encourage adoption of AI-supported workflows across the marketing team, while maintaining quality, control, and data discipline
Actively monitor emerging AI capabilities relevant to marketing operations and digital platforms, and assess their applicability in a realistic, business-driven way