Digital Payment Engagement Manager

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. We are focused on promoting and developing healthy saving and investment practices across generations.
Job Responsibilities:
1. Data Analytics & Business Insights Leadership
• Act as the analytics champion for digital engagement initiatives, ensuring decisions are grounded in robust data analysis.
• Utilize SQL and advanced analytics tools to extract, analyze, and interpret large datasets for actionable insights.
• Develop predictive models, segmentation frameworks, and dashboards to monitor KPIs and forecast engagement trends.
• Translate complex data into clear business recommendations for senior stakeholders and cross-functional teams.
2. Strategic Digital Engagement
• Design and lead data-driven strategies to increase adoption and habitual usage of digital payment features (QR payments, transfers, e-commerce, bill payments).
• Define and monitor KPIs such as transaction volume, engagement rate, and conversion metrics.
• Continuously optimize campaigns and initiatives based on behavioral analytics and performance data.
3. Customer Journey Optimization
• Collaborate with UX/UI teams to enhance the in-app experience using insights from behavioral data.
• Identify friction points and implement data-backed solutions to improve usability and retention.
• Drive personalization strategies to foster repeat usage and loyalty.
4. Leadership & Cross-Functional Collaboration
• Lead engagement analytics discussions with senior management and influence strategic decisions.
• Partner with marketing, product, and operations teams to align engagement strategies with overall business objectives.
• Stay ahead of industry trends, competitor benchmarks, and emerging technologies to maintain a competitive edge.