Digital Performance Executive

Job Description
JOB DESCRIPTION
1. DIGITAL PLANNING:
Support the line manager in developing digital strategies, planning approaches, and performance metrics across platforms/channels for all categories.
Test and experiment with different strategies and optimization approaches to gain insights into how to effectively drive traffic and influence customer behavior.
Collect market and audience insights using reports, research, and data tools to provide supporting data for developing digital strategies.
Maintain a deep understanding of industry digital benchmarks and the ability to compare the company's performance with market benchmarks to remain competitive.
2. DIGITAL CAMPAIGN MANAGEMENT:
Set up and execute digital campaigns across multiple platforms, such as Facebook Ads, Google Ads, etc.
Lead daily communication with vendors for the execution of display and programmatic formats and closely monitor their performance to ensure campaign KPIs are achieved.
Monitor and track campaign performance using analytics and data tools such as Ad Dashboard, Google Analytics, Google Data Studio, etc.
Analyze ongoing campaigns based on analytic data and proactively make strategic recommendations to meet campaign goals and improve performance.
Conduct daily, weekly, and post-campaign reports for all digital campaigns.
3. PAPERWORK:
Follow up with internal (Marketing, Accounting, Legal) and external (Facebook, Google, vendors, etc.) stakeholders to prepare documents for contracts and monthly billing processes.
Process documents in internal systems to obtain approval from relevant stakeholders.
Closely monitor the process to ensure paperwork and payment procedures are completed in a timely manner.
REQUIREMENTS
Bachelor/ master's degree in marketing/ digital marketing or relevant majors
Minimum 1 year in Digital Marketing, with experience in Social, Search, Video, Display, E-commerce, and Conversion ads. Agency experience in a performance team is a plus.
Proficiency in English (spoken and written).
Excellent communication skills, both internally and with external partners.
Strong analytical and data-driven mindset.
Strong project management and organizational skills.
Ability to manage pressure, multitask, and adapt to a dynamic work environment.
HOW TO APPLY
Apply via "Apply Now" button with subject: PSV-Name-Job title-Source (Example: PSV-Nguyen-Van-A-Digital Performance-Facebook)