Director of Business Development

Company Description CREASIA is a market execution partner dedicated to helping brands achieve sustainable growth across Southeast Asia. The company combines brand experience, retail execution excellence, and the power of people, AI, and data to deliver measurable business results. Guided by values such as Customer Success, Ownership, Execution Excellence, Continuous Improvement, and Integrity, CREASIA focuses on both client success and employee development.
Team members are encouraged to take pride in shared achievements while building enduring value for clients and the organization. CREASIA's culture centers on helping brands win, growing people, and creating lasting impact.
Role Description The Director of Business Development is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This role is responsible for driving new business growth by identifying opportunities, building a qualified pipeline, and developing strategic partnerships across key markets. Day-to-day activities include leading business planning initiatives, overseeing lead generation efforts, and guiding the preparation of proposals, presentations, and commercial offers.
The director will manage contract negotiations, maintain strong relationships with key accounts, and collaborate closely with internal teams to align market execution capabilities with client needs. This position also involves monitoring industry trends, setting performance targets, and mentoring business development team members to achieve ambitious growth objectives.
Qualifications
Candidates should possess strong New Business Development and Lead Generation skills to identify opportunities and build a robust pipeline.
Candidates should possess solid Business Planning and strategic growth skills to design and execute market expansion initiatives.
Candidates should possess effective Account Management skills to nurture long-term client relationships and ensure ongoing satisfaction.
Extensive experience in business development, sales leadership, or commercial management, preferably within FMCG, retail, or related industries.
Proven ability to lead cross-functional teams, influence senior stakeholders, and deliver measurable revenue and margin growth.
Strong analytical, financial acumen, and data-driven decision-making capabilities.
Excellent communication, presentation, and interpersonal skills in a multicultural environment; proficiency in English required, Vietnamese language skills are an advantage.
Bachelor's degree in Business, Marketing, Economics, or a related field; an advanced degree (MBA or equivalent) is beneficial.
High level of integrity, resilience, and adaptability, with a focus on continuous improvement and customer success.