Director of Marketing

Company Description
Established in 2000 in Turkey, Rixos pioneers the 'ALL Inclusive, ALL Exclusive' concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.
Job Description
Rixos Hotels is seeking an experienced and visionary Director of Marketing to join the Executive Leadership Team at Rixos Phu Quoc, a landmark luxury all-inclusive resort in Vietnam.
Reporting directly to the General Manager, the Director of Marketing will play a pivotal role in defining the resort's brand positioning, go-to-market strategy, and commercial success. This executive role will lead all aspects of marketing, communications, digital strategy, brand storytelling, and customer engagement throughout the pre-opening and operational phases of the resort.
The successful candidate will be a strategic marketing leader with a strong luxury hospitality background, a passion for creating impactful brand experiences, and the ability to position Rixos Phu Quoc as one of Southeast Asia's most desirable luxury resort destinations.
Key Responsibilities
Marketing Strategy &
Brand Positioning
Develop and execute the overall marketing strategy for Rixos Phu Quoc in alignment with Rixos brand standards, business objectives, and ownership expectations.
Establish the resort's positioning within key international and regional markets, creating a strong brand presence ahead of opening.
Develop compelling brand narratives that bring the "All-Inclusive, All-Exclusive" philosophy to life.
Identify market opportunities, consumer trends, and competitive insights to drive strategic marketing decisions.
Partner closely with Commercial, Sales, Revenue Management, F&B, and Operations teams to maximise business performance.
Pre-Opening Marketing &
Launch Strategy
Lead the marketing pre-opening strategy, ensuring strong awareness, demand generation, and market engagement ahead of launch.
Develop and execute the resort launch campaign, including brand activations, PR initiatives, partnerships, and media engagement.
Build the marketing calendar, campaign roadmap, and communication strategy for opening and beyond.
Establish relationships with key media, influencers, luxury travel partners, and industry stakeholders.
Ensure all marketing touchpoints reflect the positioning and promise of a world-class luxury resort.
Digital Marketing &
Customer Engagement
Oversee digital marketing strategy including website performance, SEO, paid media, social media, CRM, and content marketing.
Develop engaging digital campaigns that drive awareness, conversion, and guest loyalty.
Leverage data and insights to optimise marketing performance and customer engagement.
Collaborate with global and regional digital teams to maximise brand reach and effectiveness.
Ensure a consistent and premium brand experience across all digital platforms.
Brand Communications, PR &
Partnerships
Lead public relations strategy to build awareness and reputation for Rixos Phu Quoc.
Develop strong relationships with media, journalists, influencers, and strategic partners.
Create storytelling opportunities around the resort's unique experiences, culinary concepts, entertainment, and destination offering.
Support commercial objectives through impactful campaigns, partnerships, and brand collaborations.
Manage brand reputation and ensure consistent communication across all channels.
Marketing Leadership &
Team Development
Build, lead, and develop a high-performing marketing team.
Establish clear objectives, processes, and performance standards within the marketing function.
Mentor and develop team members, fostering creativity, collaboration, and innovation.
Create a culture of excellence, accountability, and continuous improvement.
Partner with department leaders to ensure marketing supports overall resort success.
Commercial Performance &
Budget Management
Manage the marketing budget effectively, ensuring strong return on investment.
Measure campaign performance through analytics, reporting, and key performance indicators.
Partner with Sales and Revenue teams to support demand generation and revenue growth.
Identify opportunities to enhance brand visibility, market share, and customer acquisition.
Balance brand building with commercial objectives to drive sustainable performance.
Qualifications The ideal candidate will demonstrate:
Proven experience as a Director of Marketing or senior marketing leader within an international luxury hotel, resort, or lifestyle hospitality environment.
Strong background in pre-opening projects, luxury resorts, and destination marketing.
Experience developing and executing successful brand strategies, integrated campaigns, and market positioning initiatives.
Strong understanding of luxury travel, digital marketing, PR, social media, and customer engagement.
Experience working with international hospitality brands, ownership teams, and corporate stakeholders.
Exceptional storytelling, communication, leadership, and stakeholder management skills.
Commercial mindset with the ability to translate marketing initiatives into measurable business results.
Ability to operate strategically while maintaining strong attention to execution and detail.
Experience in Asia, ultra all-inclusive resorts, or luxury lifestyle hospitality would be highly advantageous.
Additional Information
What Awaits You...
The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
The ability to challenge the norm and work in an environment that is both creative and rewarding.
Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
A competitive package and plenty of development opportunities.