Director of Sales & Business Development (On-board after Tet Holiday)

1. Job Purpose:
• Be responsible for developing and executing comprehensive sales and marketing strategies to drive revenue growth, expand market presence, and enhance brand awareness for the company's product portfolio
• To ensure sustainable business performance, achieve sales volume, market share, profit, and brand development targets.
• Manage and develop team to drive the business result.
2. Responsibility:
- Strategy & Business Planning:
• Formulating, develop and implementing integrated sales and marketing strategies aligned with the company's overall business objectives.
• Conduct market analysis, customer insights, and competitor benchmarking to identify growth opportunities and set business priorities.
• Define and monitor sales targets, market share goals, and profit objectives for each channel and product category.
- Sales Management:
• Lead and supervise sales operations nationwide (traditional trade, modern trade, e-commerce,
export, OEM).
• Build and maintain long-term partnerships with principals, distributors, key accounts, and B2B clients.
• Ensure effective implementation of pricing, discount, trade promotion, and contract policies.
• Manage sales forecasts, budgets, and performance tracking; adjust plans proactively to achieve results.
- Marketing Management:
• Develop and oversee brand positioning, marketing campaigns, and communication strategies to strengthen brand identity and consumer awareness.
• Plan and manage ATL, BTL, and digital marketing activities (advertising, PR, events, online campaigns, social media).
• Collaborate with QC and Production teams to introduce new products and optimize packaging, design, and messaging.
• Monitor marketing ROI, consumer feedback, and competitor campaigns to improve brand performance.
• Ensure alignment between sales goals and marketing strategies, optimizing market penetration and brand preference.
- Leadership & Development:
• Build, train, and motivate a high-performing Sales & Marketing team.
• Establish a KPI-driven, result-oriented, and collaborative culture within the department.
• Evaluate team performance, recognize achievements, and implement coaching or improvement plans where needed.
- Internal Collaboration:
• Work closely with Production, Planning, Finance... departments to ensure efficient supply, distribution, and product promotion.
• Provide input for product improvement, packaging design, and specifications to meet market needs.
Reporting & Analysis:
• Prepare and present regular business performance reports (sales revenue, marketing performance, cost efficiency, profit, market insights) to the Board of Directors.
• Analyze data and provide actionable recommendations to enhance overall business effectiveness.