Director of Sales Marketing

JOB OPEN
Director of Sales & Marketing (DOSM)
KOJI Oriental Maison - Phan Thiết, Vietnam
Full-time | On-site | Reports to: General Manager
KOJI Oriental Maison is an 80-room independent boutique wellness resort opening in Phan Thiết, currently in pre-opening with a phased launch: 40 rooms in August, full 80-room operation in September.
We're hiring a hands-on commercial leader to build KOJI's sales, marketing, and revenue strategy from the ground up and position it as a top-tier independent property in the region - competing credibly against established luxury names.
This is an hybrid role. Pre-opening commercial work requires often physical presence through the phased launch and stabilization period.
Responsibilities
Commercial strategy - Define market positioning, pricing philosophy, and go-to-market approach for the phased opening
OTA & distribution - Own performance across [protected info], Agoda, and other key channels; manage rate parity and channel mix; drive ranking and visibility improvements
Revenue strategy - Partner with GM/ownership on ADR and RevPAR targets and pricing decisions through pre-opening and ramp-up
Marketing leadership - Direct the Marketing Lead and MarCom Executive on content, digital campaigns, and pre-opening PR/KOL activity
Sales pipeline - Build corporate, MICE, wedding/events, and travel trade relationships aligned to a luxury wellness positioning
Team leadership - Lead and develop the in-house commercial team; coordinate with outsourced revenue management support
Reporting - Present commercial performance, market analysis, and recommendations directly to ownership and GM
Requirements
Proven DOSM or senior commercial leadership experience at a boutique, independent, or luxury property
Strong, demonstrable OTA/e-commerce track record - ranking and visibility improvements you can point to
Comfort building systems from scratch in a lean, pre-opening environment
Data-driven, confident presenter to ownership-level stakeholders
Fluent English; Vietnamese strongly preferred
Hybrid position, on-site in Phan Thiết through pre-opening and stabilization
What We Offer
Competitive base salary, commensurate with experience
Performance incentives tied to clear, measurable commercial KPIs
Ground-floor ownership of a new luxury wellness brand's commercial identity, with direct access to ownership