Director of Sales

Company Description
Established in 2000 in Turkey, Rixos pioneers the 'ALL Inclusive, ALL Exclusive' concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.
Job Description
Rixos Hotels is seeking an experienced and commercially driven Director of Sales to join the Executive Leadership Team at Rixos Phu Quoc, a landmark luxury all-inclusive resort in Vietnam.
Reporting directly to the General Manager, the Director of Sales will play a pivotal role in developing and executing the resort's commercial strategy, driving revenue growth, market positioning, and long-term business success. This executive position will lead all sales activities across key market segments, establishing Rixos Phu Quoc as a leading luxury resort destination in Southeast Asia.
The successful candidate will be a strategic commercial leader with strong luxury hospitality experience, a deep understanding of international markets, and a proven ability to build high-performing sales strategies for large-scale resorts, pre-opening projects, and lifestyle hospitality concepts.
Key Responsibilities
Commercial Strategy &
Revenue Growth
Develop and execute the resort's sales strategy in alignment with business objectives, brand positioning, and ownership expectations.
Drive revenue generation across key segments including leisure, luxury travel, groups, MICE, corporate, wholesale, and strategic partnerships.
Identify new market opportunities, emerging trends, and growth channels to maximise business performance.
Establish sales targets, monitor performance, and implement strategies to achieve and exceed revenue goals.
Partner closely with Revenue Management, Marketing, and Operations teams to optimise commercial performance.
Pre-Opening Sales Strategy &
Market Development
Lead the pre-opening sales strategy, ensuring strong market awareness and positioning ahead of launch.
Develop the resort's sales infrastructure, including sales plans, account strategies, market segmentation, and commercial processes.
Build relationships with key travel partners, luxury agencies, corporate accounts, and international stakeholders.
Establish the resort's presence within priority feeder markets and support brand awareness initiatives.
Develop a strong pipeline of business opportunities ahead of opening and throughout the operational phase.
Sales Leadership &
Team Development
Build, lead, and develop a high-performing sales team capable of delivering exceptional commercial results.
Establish clear objectives, performance standards, and accountabilities within the sales function.
Coach and mentor team members to maximise individual and team performance.
Create a culture of collaboration, innovation, and commercial excellence.
Support talent development and succession planning within the Sales team.
Market Partnerships &
Stakeholder Management
Develop and maintain strong relationships with key clients, travel partners, luxury agencies, and industry stakeholders.
Represent Rixos Phu Quoc at relevant industry events, sales missions, and networking opportunities.
Collaborate with Rixos corporate teams and regional commercial leaders to leverage global opportunities.
Support strategic partnerships that enhance brand visibility and revenue growth.
Sales Operations &
Performance Management
Implement effective sales processes, reporting structures, and performance tracking tools.
Monitor market trends, competitor activity, and customer insights to identify opportunities.
Prepare regular sales reports, forecasts, and business updates for ownership and senior leadership.
Ensure accurate sales forecasting and pipeline management.
Drive account management excellence and long-term client relationships.
Brand Experience &
Guest-Centric Selling
Champion the Rixos brand promise and communicate the unique "All-Inclusive, All-Exclusive"
experience to global markets.
Collaborate with Marketing and F&B teams to create compelling sales narratives and luxury experiences.
Ensure all sales activities reflect the resort's positioning, values, and commitment to exceptional guest experiences.
Qualifications The ideal candidate will demonstrate:
Proven experience as a Director of Sales or senior commercial leader within an international luxury hotel, resort, or lifestyle hospitality environment.
Strong track record of driving revenue growth and building successful sales strategies.
Previous experience in large-scale resort openings, luxury hospitality, or international markets.
Strong understanding of luxury travel, leisure, MICE, wholesale, and international distribution channels.
Established network of relationships with key travel partners, luxury agencies, and corporate accounts.
Excellent leadership, negotiation, communication, and stakeholder management skills.
Strong commercial mindset with the ability to translate market opportunities into business results.
Ability to operate strategically while maintaining strong attention to execution and detail.
Experience in Asia, ultra all-inclusive, or resort destinations would be highly advantageous.
Additional Information What Awaits You...
The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
The ability to challenge the norm and work in an environment that is both creative and rewarding.
Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
A competitive package and plenty of development opportunities.