E-Commerce & CRM Online MD Vietnam Subsidiary, Quản Lý Sàn Thương Mại Điện Tử & CRM Trực Tuyến

We are looking for an E-Commerce & CRM Online MD to manage an integrated O2O/CRM operation connecting our local flagship store in Vincom, Hanoi with online channels.
The role will focus on converting offline store visitors into online customers by building and managing customer databases through Zalo and driving repeat purchases through online channels such as TikTok Shop and Shopee.
1. KEY RESPONSIBILITIES
1.1. E-Commerce Operations
• Onboard and operate stores on major Vietnamese e-commerce platforms,
including Shopee and TikTok Shop.
• Manage channel-level sales performance and plan monthly and seasonal
promotional campaigns.
• Manage TikTok Shop Livestream Commerce and coordinate KOL/KOC
and Affiliate activities.
• Manage product listings, pricing, promotions, and inventory across online
channels.
1.2. O2O & CRM Operations
• Plan and manage the process of converting offline store customers into
online buyers.
• Manage O2O customer acquisition and conversion using tools such as QR
codes and coupons.
• Manage customer relationships through CRM channels such as Zalo and
operate campaigns to drive repeat purchases.
• Manage customer reviews, customer service (CS), and Voice of Customer
(VOC).
1.3. Data Analysis
• Analyze sales, customer acquisition, traffic, and purchase conversion
data across different channels.
• Monitor and manage key performance indicators (KPIs), including:
• GMV (Gross Merchandise Value)
• CVR (Conversion Rate)
• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• Repeat Purchase Rate
• Develop recommendations for improving promotional campaigns and
operational strategies based on sales and customer data.
COMPENSATION & BENEFITS
• Salary: Negotiable
Benefits
• 13th-month salary bonus
• Social, health, and unemployment insurance in accordance with Vietnamese regulations
• Annual KPI / performance bonus
• Product discounts
• Annual health check-up
• Team-building activities
• Company laptop provided