E-Commerce - Digital Marketing Manager

Business Unit: Hanh Huong Yen Tu Village Sales & Marketing
Job Group: Manager
Reporting Line: TBD
Start Date: ASAP, within February 2018
Location: Hanoi Office
Basic Functions:
Responsible for the effective, efficient and visually appealing design and deployment of online sales channels rates, promotions and initiatives, the e-Commerce Manager oversees the Yen Tu Village Lodge and Hanh Huong Yen Tu Village online sales, ensuring high level of integration among our business units.
DUTIES AND RESPONSIBILITIES
For Yen Tu Village Lodge
1. Oversee the creation, deployment and accurate display of the Lodge's OTA presence while overseeing smooth transition between online bookings and actual inventory control with the reservations team given inability to book direct.
2. Design, propose and manage the Lodge's online sales campaigns, including proposing domestic online websites where to promote as well as international outlets.
3. Work with related parties in the design and accurate/timely roll out of the Lodge's bililgual website and its continuous monitoring and updating.
4. Develop and maintain the Lodge's SNS channels, both global and local.
5. Design, implement and monitor SEO and PPC campaigns for the Lodge's online sales.
For the Hanh Huong Yen Tu Village
1. Working together with related parties in the S&M team and the owning company, design and deploy online marketing campaigns, including proposing marketability of the Village's website and improvements to its overall market penetration.
2. Ensure, that all online sales, OTA presence, online marketing campaigns, etc., are all aligned under one brand and single message, showing visitors clear integration among our business units.
3. Develop and maintain the Lodge's SNS channels, both global and local.